Let’s be real: seasonality can be a game-changer for your app. But only if you know how to harness it. With major holidays like Black Friday, Christmas, and New Year fast approaching, SplitMetrics Agency is ready to share the real insights and lessons we’ve learned from running 50+ successful holiday campaigns.
No fluff—just what worked, what didn’t, and how you can avoid our mistakes while maximizing your wins in 2024.
Discover practical insights from 50+ real-world campaigns, including what strategies succeeded and where common pitfalls occurred.
Explore advanced marketing strategies that go beyond basic ASO elements like metadata and ad placements, and learn how to leverage cross-channel synergies.
Learn how to keep users engaged after the holiday season with proven retention techniques like personalized messaging, reward programs, and ongoing tactics that build long-term loyalty.
With 20+ years in online marketing and 12+ years focused on app marketing, Thomas is an expert in app store optimization. He founded App Radar, known for its ASO tools and mobile marketing services. Since App Radar joined SplitMetrics last year, Thomas has been leading SplitMetrics Agency, the #1 mobile growth agency.
Adele is an app marketing expert with a strong background in user acquisition and data analytics. She’s led marketing efforts for 70+ mobile apps, developed strategies aligning ASO and paid channels, and is passionate about app growth, including monetization, creative design, and market research.
Anastasia started as a project manager before discovering her passion for ASO. With 8+ years of experience, including 5 in leadership, she now works with top clients at SplitMetrics Agency. Anastasia is an expert in building marketing strategies for seasonality spikes and mastering the ins and outs of ASO.