Gismart Piano is a mobile app that combines entertainment and education, allowing users to play, record, and learn music through a realistic piano interface and mini-games.
For Gismart Piano, Apple Search Ads has provided a reliable way to drive conversions and lower acquisition costs by connecting with a relevant audience.
Gismart Piano aimed to grow its user base while reducing acquisition costs. Before adopting AI Bid Optimization by SplitMetrics AI, the team manually analyzed metrics like CTR, conversions, CPI, and post-install user behavior to optimize campaigns. Still, the team aimed to optimize efficiency and scalability within the current resource framework.
The primary goal was to enhance campaign efficiency, reduce user acquisition costs, and increase the number of trial users — all while maintaining a high conversion rate.
The decision to try out AI Bid Optimization came after SplitMetrics’ customer success manager introduced a new feature for bid optimization. After reviewing the performance of their historical campaign data, it became clear that Gismart Piano’s campaigns were an excellent candidate for AI Bid Optimization.
AI Bid Optimization maximizes conversions while maintaining target CPA through automated, data-driven bid management across entire keyword portfolios. It uses predictive modeling and real-time adjustments to optimize campaigns holistically, saving time and improving efficiency compared to manual methods.
Within the next two weeks, the team began seeing measurable results. AI Bid Optimization optimized bids and streamlined the campaign management process. It allowed the Gismart Piano team to prioritize strategic activities like exploring new keywords, targeting additional geographies, and testing growth opportunities.
Alongside these wins, the SplitMetrics Acquire team consistently provided valuable recommendations and ensured timely support to Gismart Piano, helping the app achieve its advertising goals.
Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.
Gismart Piano’s success story highlights how automation and expert support can significantly improve campaign outcomes. By leveraging AI for bid optimization, the app reduced costs, boosted conversions, and freed up team resources for strategic growth initiatives.
