Challenge
FxPro is a financial services firm regulated in multiple jurisdictions. Being one of the market leaders, the FxPro Team was looking for an effective tool to manage and automate Apple Search Ads, reduce manual work, get analytics and track all metrics in one place.
Solution
SearchAdsHQ by SplitMetrics met all the requirements. According to Victoria Rodkina, Marketing PPC Team Lead at FxPro Group, what drew the Team’s attention to SearchAdsHQ, was the opportunity to connect Apple Search Ads data with the AppsFlyer data, which enabled FxPro to get transparent analytics on app/campaign/keyword level.
Marketing PPC Team Lead at FxPro Group
“Eventually, we use the Apple Search Ads console very rarely, because we have everything we need in SearchAdsHQ – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatisation, which really helps and saves a lot of time.”
Result
“What is even more important is that along with buying access to a platform, we received not only a solution we needed, but also excellent customer service and a dedicated Customer Success Manager.
Together with our personal manager from SearchAdsHQ, we dive deeper into analytics, Share of Voice (SOV) reports, and completely rebuild the campaigns structure. It helps us to manage the budget more efficiently and remove all ineffective keywords.
Also, SearchAdsHQ has a great educational section that really helps to improve your knowledge of Apple Search Ads campaigns,” says Victoria.
With SearchAdsHQ, FxPro managed to achieve the following results:
- 2-3 times less time spent on Apple Search Ads management, while FxPro claims to manage campaigns much more efficiently thanks to transparent analytics, Customer Success Manager from SearchAdsHQ and automation.
- Also, FxPro gained a decrease in CPA for the conversions. FxPro have reduced CPA for all these events:
- Conversion 1 – 2 times lower;
- Conversion 2 – 20% lower;
- Main conversion- 55% lower.
In addition to that, FxPro Team take advantage of SearchAdsHQ automation rules.
“We have rules for bid adjustments, for spend and traffic daily monitoring, for performing search terms and keywords.”
— Victoria Rodkina,
Marketing PPC Team Lead at FxPro Group