"SplitMetrics provides a fantastic way to improve our app store landing page conversion which eventually improves our organic traffic and reduces acquisition costs."
Intelligent optimization of screenshots has a tendency of boosting app conversion by 18% on the average. It’s not surprising, screenshots take a considerable part of an app store product page.
Furthermore, the visual nature of this highly impactful element wins over users as visual communication runs the show nowadays. In the process of app optimizing, remember that a fair amount of users base their app installing decisions primarily on the quality of screenshots.
The refinement of an icon normally results in 13% conversion increase so be careful selecting it when app optimizing. After all, an app’s icon is one of the the first things potential users see and it acts like some sort of a logo.
A good icon should not only grab the attention of app store visitors instantly, it should also convey the essence of your app or genre of your game. Simplicity and lack of excess elements are to become your guiding principles in the process of icon app optimizing.
When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.
In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.
Apple Search Ads has proven its cost-efficiency and potency since launch. This traffic sources can boast 30% higher ARPU and 40% lower price if you compare it to other ad channels.
More and more user acquisition managers decide to give Apple Search Ads a shot. Yet, some of them are not ready to face peculiarities of this ad network which is based on keywords and match types. SplitMetrics Acquire (formerly SearchAdsHQ) helps mobile publishers to optimize Apple Search Ads workflow and automate a lot of activities.