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Explore how we help mobile publishers rock in app optimizing
Boost your KPIs with data-driven decisions and automation via SplitMetrics Optimize for mobile a/b testing and SplitMetrics Acquire (formerly SearchAdsHQ) for Apple Search Ads optimization.
6000 mobile publishers optimize their apps and boost conversion rates with our tools.
"SplitMetrics provides a fantastic way to improve our app store landing page conversion which eventually improves our organic traffic and reduces acquisition costs."
Rajeev Girdhar Former Head of ASO department
Screenshots
optimization
optimization
Icons
optimization
optimization
Complex approach
to A/B testing
to A/B testing
Apple Search Ads
optimization
optimization
Screenshots optimization
Intelligent optimization of screenshots has a tendency of boosting app conversion by 18% on the average. It’s not surprising, screenshots take a considerable part of an app store product page.
Furthermore, the visual nature of this highly impactful element wins over users as visual communication runs the show nowadays. In the process of app optimizing, remember that a fair amount of users base their app installing decisions primarily on the quality of screenshots.
Icons optimization
The refinement of an icon normally results in 13% conversion increase so be careful selecting it when app optimizing. After all, an app’s icon is one of the the first things potential users see and it acts like some sort of a logo.
A good icon should not only grab the attention of app store visitors instantly, it should also convey the essence of your app or genre of your game. Simplicity and lack of excess elements are to become your guiding principles in the process of icon app optimizing.
Complex approach to A/B testing
When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.
In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.
Apple Search Ads optimization
Apple Search Ads has proven its cost-efficiency and potency since launch. This traffic sources can boast 30% higher ARPU and 40% lower price if you compare it to other ad channels.
More and more user acquisition managers decide to give Apple Search Ads a shot. Yet, some of them are not ready to face peculiarities of this ad network which is based on keywords and match types. SplitMetrics Acquire (formerly SearchAdsHQ) helps mobile publishers to optimize Apple Search Ads workflow and automate a lot of activities.
Join companies which have already succeeded with SplitMetrics
Rajeev Girdhar
Head of ASO department
Maria Nevoisa
UA Manager
Yuri Gurski
VP of new projects
Marcus Burke
Senior Marketing Manager
Ultimate tools for your app growth
Perfect your app positioning and strategy, nail localisation and validate ideas with mobile a/b testing via SplitMetrics Optimize
Focus on strategy and hit your goals better with Apple Search Ads automation, ads/app performance overview, bulk management and MMPs integration via SplitMetrics Acquire