a week of insights, best practices, and inspiration
Premier digital event for top world mobile app and game publishers
5
Days
20+
Sessions
35+
Speakers
App Growth Week is the 5-day virtual event designed to equip leading app and game developers with emerging trends and insights, data-driven strategies and proven solutions to scale their business and dominate the market. Learn success stories and best practices empowering mobile app growth at every stage of the lifecycle.
Event topics
Industry leaders, big thinkers and practitioners tackled the most burning questions top app and game developers face in today’s privacy-first era. Expect to get insights on privacy-safe strategies, data-driven mobile growth tactics, and innovations to dominate the market.
Growth
Mobile app growth through all the stages of the lifecycle
Explore mobile marketing trends for 2023 to keep abreast to the industry transformation and quickly adjust
Get Dos and Don’ts of growing your app in the age of privacy
Discover emerging technologies changing the rules of competition
UA
Powerful strategies to acquire high LTV users & maximize ROAS
Identify the right marketing channel mix to crush your app growth KPIs
Get best practices to create seamless user journeys, eliminate silos and attribute 100% of data
Reimagine technology ecosystem to manage campaigns of any complexity balancing UA costs with mobile app revenue
Apple Search Ads
Running large-scale Apple Search Ads campaigns with ease and confidence
Uncover new growth opportunities with expanded Apple Search Ads placements
Maximize campaign performance with market intelligence, best practices and benchmarks
Unlock cutting-edge technology to automate and optimize Apple Search Ads at scale
ASO & A/B testing
App Store Optimization from pre-launch to global release
Explore the most impactful app store creative trends and get the brand-new ASO benchmarks
Update your A/B testing & idea validation framework for data-driven decision making
Forearm your team with an intelligent mobile optimization solution
Reasons to watch
Strengthen your expertise, get eye‑opening insights, and embrace new app growth ideas
App leader
Help your team develop a growth mindset to reinforce success in a highly competitive market
Streamline your workflows and create a growth environment
Find new opportunities and learn from your peers
Growth & UA expert
Update your app growth playbook and MarTech stack
Properly measure your paid and organic efforts, and amplify them at scale
Strike the right balance between user acquisition and retention
ASO manager
Master the art of getting your mobile app ready for scaling globally
Learn the latest ASO trends and benchmarks
Crack app stores’ algorithms to boost organic installs
Product manager
Get a comprehensive app and game idea validation framework
Learn how top world publishers A/B test new apps and features
Create stellar solutions users love
Speakers
Learn from industry visionaries, seasoned practitioners, and tech innovators
Mariusz Gąsiewski
Head of Mobile Gaming CEE
Peggy Anne Salz
Lead Analyst & Founder
Skylar Grabecz
ASO Team Lead
Thomas Kriebernegg
Managing Director & Co-Founder
Simon Thillay
ASO Team Lead
Dimitris Delikouras
Team Lead User Acqusition
Olga Noha
Chief Marketing Officer
Thomas Petit
Growth Consultant
Andrea Raggi
Performance Marketing Lead
Lina Danilchik
Content Marketing, Brand & Communications Team Lead
Louis Tanguay
Managing Director
Mike Ilin
Chief Product Officer
Eugene Ilnytskyi
Head of Agency
Adam Smart
Director of Product
David Barnard
Developer Advocate
Tatiana Hoffman
Product Lead
Eric Rosenberg
General Manager Americas
Niels Beenen
Partnerships Lead, EMEA
Hagar Seri
Head of ASO & Mobile CRO
Natalie Rozenblat
Senior Performance Marketing Consultant
Matt Tatarinow
Account Executive
David Martin
VP of Sales
Maksim Kasyanik
User Acquisition Team Lead
Alexandre Gorius
Mobile Lifecycle Expert
Salah Mustafa
Principal Growth Consultant
Galina Schneider
Chief Revenue Officer
Anastasiia Baranchikova
Senior ASO Specialist
George Natsvlishvili
Product Marketing
Jatin Gera
Head of Enterprise Growth
Hanna Kachalka
Head of Sales
Eugene Lesechko
Associate Sales Director
Mari Trypolskaya
Head of Sales
Alex Laptenok
Customer Success Team Lead
Natalie Tishkevich
Senior Customer Success Manager
Nadia Nazarova
Head of Product
Laura Krivetskaya
ASO Team Lead
Alena Filimonova
Head of Brand Management
Sarah Touimi
Senior ASO Manager
Ludmila Samal
Senior Account Executive
Polina Ishimbaeva
Head of Customer Success
Karina Klepikova
Account Executive
Lara Vinnicombe
Head of Product Marketing
Dean Wang
Senior Performance Marketing Manager
Bernardo Ruas
Senior UA Manager
Rômulo Gomes
Head of Marketing
Faith Price
Director of Growth Marketing
Ekaterina Samohovets
Lead User Acquisition Manager
Tyler Bryan
Enterprise Account Executive
Nancy Roberts
CMO & Managing Director, North America
Artiom Tkaczuk
ASO expert
November 14-18, 2022
Update your mobile app growth playbook for 2023
Agenda
2 hour per day. 5 days in a row. 35+ speakers. 20+ live sessions.
Monday
Mobile Growth
Learn how to boost mobile app growth through all the stages of the lifecycle and adjust your strategy to the emerging trends
Opening Remarks
David Martin
VP of Sales at SplitMetrics
Future outlook
New rules rules: 6 Engagement megatrends impacting marketing at all levels
Peggy Anne Salz
Lead Analyst & Founder at MobileGroove
Practical speech
Do's and don'ts of growing your app in the age of privacy
Salah Mustafa
Principal Growth Consultant at Phiture
Practical speech
Uncover new insights with a holistic attribution strategy
Tatiana Hoffman
Product Lead at Adjust
Panel discussion
Mobile gaming growth strategies for 2023
Mariusz Gąsiewski
Head of Mobile Gaming CEE at Google
Adam Smart
Director of Product at AppsFlyer
Jatin Gera
Head of Enterprise Growth at MoEngage
Louis Tanguay
Managing Director at App Growth Summit
Galina Schneider
Chief Revenue Officer at SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Tuesday
User Acquisition
Discover UA best practices and potent strategies to acquire high LTV users, maximize ROAS and crush your app growth goals
Best-practice session
Winning strategies to dominate app stores this holiday season
Natalie Rozenblat
Senior Performance Marketing Consultant at Phiture
Matt Tatarinow
Account Executive at SplitMetrics
Best-practice session
User acquisition and measurement in a privacy-first world
Niels Beenen
Partnerships Lead, EMEA at Singular
Panel discussion
Conquering UA in post IDFA era
Bernardo Ruas
Senior UA Manager at Impala Studios
Faith Price
Director of Growth Marketing at DoubleDown Interactive
Eric Rosenberg
General Manager Americas at SplitMetrics
Best-practice session
Diversifying user acquisition: The Web2App campaign
George Natsvlishvili
Product Marketing at Air Apps
Mike Ilin
Chief Product Officer at SplitMetrics
Panel discussion
Paid UA in 2023: Challenges, trends and insights
Thomas Petit
Growth Consultant
Andrea Raggi
Performance Marketing Lead at Phiture
Dean Wang
Senior Performance Marketing Manager at MobilityWare
Matt Tatarinow
Account Executive at SplitMetrics
Eric Rosenberg
General Manager Americas at SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Wednesday
Apple Search Ads
Get insights into running large-scale Apple Search campaigns and making the most out of the fastest-growing ad network in the industry
Real-life experience
Running Apple Search Ads at scale
Dimitris Delikouras
Team Lead User Acqusition at Freeletics
Best-practice session
How largest advertisers are staying ahead of the game: New App Store ad
placements, ad variations, and custom product pages
Polina Ishimbaeva
Head of Customer Success at SplitMetrics
Karina Klepikova
Account Executive at SplitMetrics
Real-life experience
How Picsart is leveraging custom product pages as part of the growth playbook
Skylar Grabecz
ASO Team Lead at Picsart
Eric Rosenberg
General Manager Americas at SplitMetrics
Product Spotlight
SplitMetrics Acquire: Helping top advertisers manage and optimize Apple Search
Ads campaigns at scale
Mike Ilin
Chief Product Officer at SplitMetrics
Lara Vinnicombe
Head of Product Marketing at SplitMetrics
Hanna Kachalka
Head of Sales at SplitMetrics
AMA (Ask Me Anything) session
Evolution of Apple Search Ads and effective UA strategies for 2023
Niels Beenen
Partnerships Lead, EMEA at Singular
Rômulo Gomes
Head of Marketing at Impala Studios
Ekaterina Samohovets
Lead User Acquisition Manager at AIBY
Maksim Kasyanik
User Acquisition Team Lead at SplitMetrics
Eugene Lesechko
Associate Sales Director at SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Thursday
ASO, Testing & Optimization
Equip yourself with the latest creative trends, ASO benchmarks and strong idea discovery & validation approaches to dominate the app stores
Best-practice session
ASO + Apple Search Ads: A winning combination to dominate the app store
Thomas Kriebernegg
Managing Director & Co-Founder at AppRadar
Ludmila Samal
Senior Account Executive at SplitMetrics
Real-life experience
Market research: New game idea validation checklist
Alena Filimonova
Head of Brand Management at MY.GAMES
Real-life experience
In-app events to grow your app: Findings and best practices
Laura Krivetskaya
ASO Team Lead at Product Madness
Product Spotlight
SplitMetrics Optimize: A new standard for A/B testing and hypothesis validation
Mari Trypolskaya
Head of Sales at SplitMetrics
Alex Laptenok
Customer Success Team Lead at SplitMetrics
Panel discussion
Custom product pages – top strategies generating breakout growth
Simon Thillay
ASO Team Lead at AppTweak
Maksim Kasyanik
User Acquisition Team Lead at SplitMetrics
Artiom Tkaczuk
ASO expert at Asodesk
Tyler Bryan
Enterprise Account Executive at SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Friday
App Lifecycle Strategies
Find out powerful strategies and actionable blueprints for launching, managing and growing apps at every step of their lifecycle
Panel discussion
Born to succeed: How to supercharge your app or game for faster growth on
pre-launch stage
Sarah Touimi
Senior ASO Manager at AppTweak
Anastasiia Baranchikova
Senior ASO Specialist at Prequel
Natalie Tishkevich
Senior Customer Success Manager at SplitMetrics
Eric Rosenberg
General Manager Americas at SplitMetrics
Best-practice session
A/B testing done right: An 8-step framework to validate mobile app and game
ideas
Hagar Seri
Head of ASO & Mobile CRO at Moburst
Nadia Nazarova
Head of Product at SplitMetrics
AMA (Ask Me Anything) session
Creative retention strategies for long-term growth
David Barnard
Developer Advocate at RevenueCat
Alexandre Gorius
Mobile Lifecycle Expert
Nancy Roberts
CMO & Managing Director, North America at YouAppi
Eric Rosenberg
General Manager Americas at SplitMetrics
Product Spotlight
Worldwide scaling of your app on any stage of the lifecycle by engaging top
mobile growth experts and fully-managed services
Eugene Ilnytskyi
Head of Agency at SplitMetrics
Karina Klepikova
Account Executive at SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
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