In this session, our experts build a real seasonality campaign live, from the ground up: surfacing the keyword and CPP gaps your competitors are missing, letting AI flag what’s worth acting on first, expanding into that opportunity, scheduling a seasonal custom product page to launch at the right moment, and testing it after launch to find the version that converts.
You’ll learn:

See how to surface the exact seasonality keywords and custom product pages your competitors are leaving unclaimed
Watch Iris flag which gaps actually matter, so your team spends time executing the highest-impact move.
Set a seasonal CPP scheduled to go live at exactly the right moment, then continue to test after launch so performance keeps climbing without manual rework.


Join fellow UA managers, app marketers, and growth leaders for a practical session on how to build a seasonal Apple Ads campaign more efficiently.