Watch the top experts from DoubleDown Interactive, YouAppi and SplitMetrics sharing the latest trends in mobile gaming. Explore top-performing channels in the privacy-first world, latest user acquisition strategies, creative trends, effective user retention techniques, the importance of LiveOps, and the smart technology behind successful mobile games.
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Learn what is needed to successfully market a mobile game in 2024, from mastering key UA channels and ad optimization strategies to crafting high-converting creatives and reliable reports.
Explore the psychology of successful user retention strategies and learn how mobile games continuously innovate through LiveOps to more effectively meet their players’ needs.
Discover the MarTech stack behind successful mobile games and learn how SplitMetrics’ ecosystem of products and services helps mobile game developers and publishers of all sizes grow their businesses.
Faith Price is the Director of Growth Marketing at DoubleDown Interactive, an early pioneer in the mobile game space. Faith fell into marketing and games, and has spent a large part of her career managing UA and ASO. She began her career in digital marketing with brands such as drugstore.com, Expedia and Big Fish Games. At DoubleDown Interactive, her team manages User Acquisition, ASO, SEO and Ad Monetization for casino and idle RPG titles.
Hilit is Chief of Strategic Growth and a retargeting DSP expert, with a laser focus on performance. At YouAppi, she brings her 15+ years of experience in leadership, strategy, sales, and client services to lead global brands to ultimate success. She uses her expertise to drive revenue by developing new strategies in order to grow, retain, and scale businesses through highly engaging personalized mobile experiences.
David Vargas is a seasoned expert with an impressive track record of managing and growing 85+ different apps and mobile games. His expertise spans a wide range of UA channels, including Apple Search Ads, Meta, Google, TikTok, Twitter, Snapchat, Huawei, as well as various DSPs. David also specializes in technical integrations, SKAN setup, campaign optimization, A/B testing, and campaign analysis using various software solutions.
Ben Collins Jones has been working in Digital Media for nearly a decade. He has supported Marketing teams in developing and enhancing strategies from Digital marketing to Social Media Management to ASA strategies.In his career Ben has worked with and advised customers from all industries including the likes of IFS, Mitsubishi, Office of the Mayor of London, Epic Games, Marketo, Charlotte Tilbury and Grant Thornton.