Validate all the app ideas for go-to-market launches with no reputational or budget-leaking risks.
Find the best value proposition and messaging combination. Make data-driven decisions and increase CVR & LTV.
Validate ICP to find the most converting audience segments, know real-user behavior metrics on prelaunch.
Run pre-launch tests on real users for in-app event section with SplitMetrics Optimize to drive conversions and growth.
Reactivate demand for existing features or content with new challenges and competitions.
Unlock new ways to expand your market share with a new spin on existing content or feature.
Create suspense before major app updates or special events with louder announcements.
Ensure you pick up the right mechanic, message, and audience before the event happen in real-time. Test different ideas, demand and marketing creatives before expanding to new regions.
With In-App Events Concept experiments by SplitMetrics Optimize, the data-driven product marketing, and marketing teams can attract new audiences, expand their reach for any geo, and drive new downloads for iOS apps & games based on real-user insights at the prelaunch stage.
Test any ideas and concepts before going live
Save time and budget by investing in top concepts only
Protect your rank and brand with safe-testing technologies
Make data-driven decisions for smart and fast growth
We discovered that SplitMetrics platform is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing without risking to drop the conversion rate.
We found SplitMetrics as the most reliable tool to do the A/B test for the app store optimization. SplitMetrics is always up to date with the app store changes.
Having early information about these concepts allows us to focus on offering a more closed product for our audience. It enables a better decision process and a more profitable acquisition strategy, with a much lower CPI.