In-app event testing

Your advanced solution for market research, test, and go-to-market strategy validation for iOS apps & games by SplitMetrics Optimize. 

See how it works

Grow with the best GTM

Validate all the app ideas for go-to-market launches with no reputational or budget-leaking risks.

Drive downloads & virality

Find the best value proposition and messaging combination. Make data-driven decisions and increase CVR & LTV.

Test audiences safely

Validate ICP to find the most converting audience segments, know real-user behavior metrics on prelaunch.

Eliminate reputational, time- and overspending risks

Run pre-launch tests on real users for in-app event section with SplitMetrics Optimize to drive conversions and growth.


Reactivate demand for existing features or content with new challenges and competitions.


Unlock new ways to expand your market share with a new spin on existing content or feature.


Create suspense before major app updates or special events with louder announcements.

Validate ideas before spending your 1st production dollar

Ensure you pick up the right mechanic, message, and audience before the event happen in real-time. Test different ideas, demand and marketing creatives before expanding to new regions.

Amplify your success in product or feature launches

With In-App Events Concept experiments by SplitMetrics Optimize, the data-driven product marketing, and marketing teams can attract new audiences, expand their reach for any geo, and drive new downloads for iOS apps & games based on real-user insights at the prelaunch stage. 

SplitMetrics Optimize - your intelligent solution for mobile app experiments

30K tests
to find and validate ideas on any stage of app's lifecycle
63% lift
of average conversion rate ensured by dynamic optimization
expertise provided by the top product and marketing professionals

Сraft a perfect go-to-market strategy


Test any ideas and concepts before going live


Save time and budget by investing in top concepts only


Protect your rank and brand with safe-testing technologies


Make data-driven decisions for smart and fast growth

7 years of successful app growth solution development

We discovered that SplitMetrics platform is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing without risking to drop the conversion rate.

Stas Levshin
Growth Product Manager

We found SplitMetrics as the most reliable tool to do the A/B test for the app store optimization. SplitMetrics is always up to date with the app store changes.

Uri Pearl
Head of Marketing

Having early information about these concepts allows us to focus on offering a more closed product for our audience. It enables a better decision process and a more profitable acquisition strategy, with a much lower CPI.

Gisela Carrera
ASO Principal Artist
Expand your presence on the App Store with SplitMetrics Optimize solution