In-app event testing

Increase app visibility and drive paid + organic downloads by validating ideas for in-app events before going live with SplitMetrics Optimize.

Drive conversions and installs

Increase app virality & visibility

Validate your ideas for in-app event creatives and content on real users before launch and for data-driven ROI growth.

Drive CVR to installs & payment

Find the best value proposition and message combination for the in-app event section and increase conversion rate and LTV.

Test audiences while securing your rank

Validate target audience to find the most converting segments, know real-user behavior on prelaunch with no reputational or budget-leaking risks.

Eliminate reputational, time- and overspending risks

Run pre-launch tests on real users for in-app event section with SplitMetrics Optimize to drive conversions and growth.


Reactivate demand for existing features or content with new challenges and competitions.


Unlock new ways to expand your market share with a new spin on existing content or feature.


Create suspense before major app updates or special events with louder announcements.

Validate ideas before spending your 1st dollar

Ensure you pick up the right mechanic, message, and audience before the event happen in real-time. Test different ideas, demand and marketing creatives before expanding to new regions.

Amplify your success in marketing campaigns and strategies

The SplitMetrics Optimize Data Intelligence is a risk-cost trade-off solution for UA & ASO teams to validate hypotheses with real-user insights and scale ROI for mobile apps and games on the App Store. 

SplitMetrics Optimize - your intelligent solution for mobile app experiments

30K tests
to find and validate ideas on any stage of app's lifecycle
63% lift
of average conversion rate ensured by dynamic optimization
expertise provided by the top product and marketing professionals

We unlock new levels of your app growth


Test any ideas and concepts before going live


Save time and budget by investing in top concepts only


Protect your rank and brand with safe-testing technologies


Make data-driven decisions for smart and fast growth

7 years of successful app growth solution development

We discovered that SplitMetrics platform is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing without risking to drop the conversion rate.

Stas Levshin
Growth Product Manager

We found SplitMetrics as the most reliable tool to do the A/B test for the app store optimization. SplitMetrics is always up to date with the app store changes.

Uri Pearl
Head of Marketing

Having early information about these concepts allows us to focus on offering a more closed product for our audience. It enables a better decision process and a more profitable acquisition strategy, with a much lower CPI.

Gisela Carrera
ASO Principal Artist
Expand your presence on the App Store with SplitMetrics Optimize solution