You have the power to take your team out of the campaign hamster wheel and scale performance beyond what was previously possible.
Join a practical session on how AI agents are changing app growth workflows: from manual reporting and static dashboards to real-time analysis, continuous decision loops, and AI-assisted optimization systems.
Based on 4 years of hands-on work across the AI stack, SplitMetrics experts will break down:
You’ll also get a behind-the-scenes look at Iris – an AI agent system built for Apple Ads optimization using real-time market signals, orchestration workflows, and proprietary growth intelligence.
UA teams now manage more campaigns, more market signals, and more optimization decisions than humans can realistically process manually.
We’ll show how systems like OpenClaw and Iris work behind the scenes: from orchestration and decision loops to domain-specific agents & data pipelines.
From AI-assisted analysis today to autonomous optimization systems tomorrow. And what this shift means for marketers, founders, and growth teams.
Join fellow marketing nerds and growth operators for a practical look at what already works today, and what’s coming next.