AI edition
November, 2025

App Growth Week

The largest digital event for App Marketing
AI-powered UA, ASO, and multichannel strategies that scale
AI-powered UA, ASO, and multichannel strategies that scale
Expert content. Proven strategies. Your guide to scaling apps with AI.
App Growth Week 2025 brings together UA, ASO, and growth professionals to explore strategies that drive real results. Perfect for marketers, founders, and teams ready to level up their app growth playbook.
9
Hours of Strategic Content
17
Insightful Sessions
30
Expert Speakers
2000+
Live Viewers

Event topics

This event is filled with deep dives into App Growth and Mobile Marketing strategies, featuring industry leaders discussing:

Content

Get the 2026 AI playbook to scale your UA & ASO and drive multichannel growth — straight from leaders at Google, SplitMetrics, Dentsu, App Masters, and other prominent brand leaders in app growth. Explore the full agenda below.

Module 1

Module 2

Module 3

Our speakers

Learn from top industry leaders, seasoned practitioners, and tech innovators and hear their hands-on tips, best practices, and successful use cases.
Steve P. Young
CEO and Founder
Evelin Herrera
Founder
Arti Shah
Senior Director of New Business EMEA
Thomas Tierney
Director Of App Performance & Gaming
Brankica Reinhardt
Director Solutions Consulting EMEA
Jason Li
Founder
Lauren Park
Global Head of ASO
Thomas Petit
Independent Growth Advisor
David Barnard
Growth Advocate
Camila Carneiro
Director of Global Partner Development
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead
Sha Liang
Senior Partner Development Manager
Camille Daquin
Apple Ads Specialist
Anastasiia Shagaleeva
Senior UA Manager
Cansu Agaoglu
Director, Europe
Nathan Hudson
Founder & CEO
Kristina Mettus
Head of Creative Production
Eoin Hallahan
Chief Revenue Officer
Hannah Parvaz
Founder
Mike Talashko
Head of Customer Success
Viktoriia Lisitsyna
User Acquisition Manager
Nikita Zatsepin
CEO & Founder
Julien Daver
User Acquisition Team Lead
Ben Collins Jones
Global Solutions Manager
Justin Trieu
US Mobile Growth Lead
Thomas Kriebernegg
General Manager
David Vargas
Senior User Acquisition Manager
Alissa O’Neill
US Partnership Lead
Bernd Quehenberger
Team Lead ASO
Galina Schneider
VP of Customer Success
Daria Bazankova
Product Manager
Boost Your App Growth!
Get access to all session recordings, featuring actionable insights from top mobile growth experts

Who This Is For & What You'll Learn

Mobile Marketers

  • Master GenAI-powered frameworks
  • Increase CVR by mapping top-funnel actions to store behavior
  • Discover how to scale with AI Agents
Outcomes: Launch faster, test smarter, and connect campaigns to install intent, increasing CVR.

Growth Managers

  • Align UA, ASO & monetization into one engine
  • Lower CPAs while scaling campaigns
  • Connect product, marketing & creative teams
Outcomes: Improve multichannel alignment & apply regional playbooks, reducing scaling risk with data-backed strategies.

UA Managers

  • Master campaigns across Apple Ads, Meta, and TikTok UA
  • Learn how to optimize Custom Product Pages and conversion flows
  • Reduce waste through predictive automation and smarter bidding
Outcomes: Optimize TTR, CVR, Custom Product Pages, and ROAS across your top campaigns.

CMOs / Marketing Leaders

  • Understand how lean, AI-native teams operate at scale to deliver growth
  • Learn how to evaluate AI-powered UA, ASO, and creative workflows
  • Prove ROI across the mobile growth stack with metrics-backed strategies
Outcomes: Build future-ready teams and anticipate 2026 mobile growth trends.

Unlock the Full App Growth Week Package

This isn’t just 17 webinars. This is a complete toolkit for mobile growth leaders — packed with actionable strategies, exclusive perks, and real value you can’t afford to miss.
  • 17 recordings
  • Exclusive offers and software trials
  • Content freebies
  • Practical implementable takeaways
Remember: To receive the perks and trials, we require your privacy consent. You can unsubscribe anytime — no strings attached.

Event partners

revenuecat
appsflyer
singular
mcsaatchi
adjust
adsmarter
google
flo
dentsu
leadtech
moloco
perceptycs
quadcode
aperture
appmasters
ehvm
creally.png
simple

App Growth Week – Reviews from Live Attendees

5.0
”App Growth Week 2025 by SplitMetrics was a highly insightful and well-organized virtual conference. The event perfectly delivered on its promise to cover crucial topics like ASO, privacy-centric marketing, and post-iOS 18 growth strategies. Each session provided actionable takeaways that are directly applicable to my work in mobile marketing. The speakers were true industry experts who offered deep, practical knowledge. I highly recommend this event to any professional serious about navigating the future of app growth.”
S.Y, Director of Strategic Partnerships
at a Leading Mobile Marketing Firm
5.0
”This series had a surprisingly big impact on how I understand mobile growth. It helped me see app marketing as a structured, test-driven process rather than something vague or overwhelming. I’m currently preparing the launch and Apple Ads setup for my next iOS game, and the frameworks, examples, and tools you shared have given me the clarity and confidence to plan real experiments, build Custom Product Pages, and think more strategically about early markets. Thank you for creating such a clear, calm and genuinely useful learning experience.”
M.A., Lead Developer
at an Innovative Creative Studio
5.0
”Attending this event as a marketing data analyst gave me so many insights and a huge boost of motivation! The speakers were amazing — super inspiring and full of practical ideas. I loved the deep dives into AI-powered attribution, creative optimization, market expansion, and how AI is becoming a true co-pilot for growth. I’m leaving with fresh perspectives and a lot of energy to level up my ASA work and push our analytics and automation even further.”
M.H., Senior Marketing Data Analyst
at a Fast-Growing Global App Company
5.0
”The event was very well organized and was filled with info that was valuable to our business. Many first hand examples of what can/cannot be successful were shared as opposed to many other events where only top level info is shared.”
K.T.M., Deputy Division Director
at a Major Global Gaming & Tech Corporation
5.0
”App Growth Week this year was packed with actionable insights on how AI is reshaping app marketing, covering a wide array of topics, ranging from AI deployment for creatives to Appstore ad optimization and much more.”
N.F., Chief Product Officer (CPO)
at a Large-Scale Connectivity Platform

Get App Growth Week 2025 Recordings – It’s Free!

Don’t miss your chance to get 17 sessions of actionable mobile growth insights, covering ASO, Apple Ads, multichannel UA, and retention strategies — all designed for marketers, growth leaders, and CMOs.