AI-powered UA, ASO, and multichannel strategies that scale
AI-powered UA, ASO, and multichannel strategies that scale
Expert content. Proven strategies. Your guide to scaling apps with AI.
App Growth Week 2025 brings together UA, ASO, and growth professionals to explore strategies that drive real results. Perfect for marketers, founders, and teams ready to level up their app growth playbook.
9
Hours of Strategic Content
17
Insightful Sessions
30
Expert Speakers
2000+
Live Viewers
Event topics
This event is filled with deep dives into App Growth and Mobile Marketing strategies, featuring industry leaders discussing:
Content
Get the 2026 AI playbook to scale your UA & ASO and drive multichannel growth — straight from leaders at Google, SplitMetrics, Dentsu, App Masters, and other prominent brand leaders in app growth. Explore the full agenda below.
Module 1
Keynote
The New Dream Team: Humans + AI Agents
Thomas Kriebernegg
General Manager, SplitMetrics Agency
Workshop
Decode Your Competition: How to do Audits with AI
Julien Daver
User Acquisition Team Lead, SplitMetrics
Workshop
Mastering TikTok: Building a Reliable System for Scale
David Vargas
Senior User Acquisition Manager, SplitMetrics
Case study
Scale Profitably: From Daily Grind to 70% Automated Growth
Thomas Tierney
Director Of App Performance & Gaming, Dentsu
Mike Talashko
Head of Customer Success, SplitMetrics
Panel discussion
The 2026 Skill Map: UA, ASO & Growth in the AI Era
Hannah Parvaz
Founder, Aperture
Camille Daquin
Apple Ads Specialist, Leadtech Group
Lauren Park
Global Head of ASO, M&C Saatchi
Cansu Agaoglu
Director, Europe, Adjust
How to Build Organic Engine with Creators in 2026
Nikita Zatsepin
CEO & Founder, Creally
Module 2
Keynote
Scaling Non-Brand Campaigns: Winning AI Strategies That Bring Results
Ben Collins Jones
Global Solutions Manager, SplitMetrics
Panel discussion
Women in AI: Stories of Empathy, Leadership and Growth
Evelin Herrera
Founder, EHVM Capital
Camila Carneiro
Director of Global Partner Development, AppsFlyer
Anastasiia Shagaleeva
Senior UA Manager, Flo
Galina Schneider
VP of Customer Success, SplitMetrics
Daria Bazankova
Product Manager, SplitMetrics
Workshop
Expanding to New Markets with AI - Playbook for Asia
Jason Li
Founder, AdSmarter
Workshop
AI Meets Emotion: Top Creative Optimization Trends for 2025
Sha Liang
Senior Partner Development Manager, AppsFlyer
Alissa O’Neill
US Partnership Lead, SplitMetrics
Keynote
Seasonality Special: Mastering Windows of Opportunity with AI
Justin Trieu
US Mobile Growth Lead, SplitMetrics
Keynote
From Personas to Prompts: Rethinking Creative Work in the Age of AI
Kristina Mettus
Head of Creative Production, Simple Life App
Module 3
Workshop
When Pretty Doesn’t Convert: 3 Ways User Intent Delivers Results
Viktoriia Lisitsyna
User Acquisition Manager, Quadcode
Attribution in the age of AI 2026
Brankica Reinhardt
Director Solutions Consulting EMEA, Singular
How to scale your subscription app with strategic AI collaboration
David Barnard
Growth Advocate, RevenueCat
Thomas Petit
Independent Growth Advisor
Stop Wasting Budget: How AI Aligns Apple Ads & ASO in 2026
Steve P. Young
CEO and Founder, App Masters
Thomas Kriebernegg
General Manager, SplitMetrics Agency
Future outlook
5 Bold Predictions for App Growth in 2026
Arti Shah
Senior Director of New Business EMEA, Moloco
Evelin Herrera
Founder, EHVM Capital
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead, Google
Nathan Hudson
Founder & CEO, Perceptycs
Our speakers
Learn from top industry leaders, seasoned practitioners, and tech innovators and hear their hands-on tips, best practices, and successful use cases.
Steve P. Young
CEO and Founder
Evelin Herrera
Founder
Arti Shah
Senior Director of New Business EMEA
Thomas Tierney
Director Of App Performance & Gaming
Brankica Reinhardt
Director Solutions Consulting EMEA
Jason Li
Founder
Lauren Park
Global Head of ASO
Thomas Petit
Independent Growth Advisor
David Barnard
Growth Advocate
Camila Carneiro
Director of Global Partner Development
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead
Sha Liang
Senior Partner Development Manager
Camille Daquin
Apple Ads Specialist
Anastasiia Shagaleeva
Senior UA Manager
Cansu Agaoglu
Director, Europe
Nathan Hudson
Founder & CEO
Kristina Mettus
Head of Creative Production
Eoin Hallahan
Chief Revenue Officer
Hannah Parvaz
Founder
Mike Talashko
Head of Customer Success
Viktoriia Lisitsyna
User Acquisition Manager
Nikita Zatsepin
CEO & Founder
Julien Daver
User Acquisition Team Lead
Ben Collins Jones
Global Solutions Manager
Justin Trieu
US Mobile Growth Lead
Thomas Kriebernegg
General Manager
David Vargas
Senior User Acquisition Manager
Alissa O’Neill
US Partnership Lead
Bernd Quehenberger
Team Lead ASO
Galina Schneider
VP of Customer Success
Daria Bazankova
Product Manager
Boost Your App Growth!
Get access to all session recordings, featuring actionable insights from top mobile growth experts
Who This Is For & What You'll Learn
Mobile Marketers
Master GenAI-powered frameworks
Increase CVR by mapping top-funnel actions to store behavior
Discover how to scale with AI Agents
Outcomes: Launch faster, test smarter, and connect campaigns to install intent, increasing CVR.
Master campaigns across Apple Ads, Meta, and TikTok UA
Learn how to optimize Custom Product Pages and conversion flows
Reduce waste through predictive automation and smarter bidding
Outcomes: Optimize TTR, CVR, Custom Product Pages, and ROAS across your top campaigns.
CMOs / Marketing Leaders
Understand how lean, AI-native teams operate at scale to deliver growth
Learn how to evaluate AI-powered UA, ASO, and creative workflows
Prove ROI across the mobile growth stack with metrics-backed strategies
Outcomes: Build future-ready teams and anticipate 2026 mobile growth trends.
Unlock the Full App Growth Week Package
This isn’t just 17 webinars. This is a complete toolkit for mobile growth leaders — packed with actionable strategies, exclusive perks, and real value you can’t afford to miss.
17 recordings
Exclusive offers and software trials
Content freebies
Practical implementable takeaways
Remember: To receive the perks and trials, we require your privacy consent. You can unsubscribe anytime — no strings attached.
Event partners
App Growth Week – Reviews from Live Attendees
5.0
”App Growth Week 2025 by SplitMetrics was a highly insightful and well-organized virtual conference. The event perfectly delivered on its promise to cover crucial topics like ASO, privacy-centric marketing, and post-iOS 18 growth strategies. Each session provided actionable takeaways that are directly applicable to my work in mobile marketing. The speakers were true industry experts who offered deep, practical knowledge. I highly recommend this event to any professional serious about navigating the future of app growth.”
S.Y, Director of Strategic Partnerships
at a Leading Mobile Marketing Firm
5.0
”This series had a surprisingly big impact on how I understand mobile growth. It helped me see app marketing as a structured, test-driven process rather than something vague or overwhelming. I’m currently preparing the launch and Apple Ads setup for my next iOS game, and the frameworks, examples, and tools you shared have given me the clarity and confidence to plan real experiments, build Custom Product Pages, and think more strategically about early markets. Thank you for creating such a clear, calm and genuinely useful learning experience.”
M.A., Lead Developer
at an Innovative Creative Studio
5.0
”Attending this event as a marketing data analyst gave me so many insights and a huge boost of motivation! The speakers were amazing — super inspiring and full of practical ideas. I loved the deep dives into AI-powered attribution, creative optimization, market expansion, and how AI is becoming a true co-pilot for growth. I’m leaving with fresh perspectives and a lot of energy to level up my ASA work and push our analytics and automation even further.”
M.H., Senior Marketing Data Analyst
at a Fast-Growing Global App Company
5.0
”The event was very well organized and was filled with info that was valuable to our business. Many first hand examples of what can/cannot be successful were shared as opposed to many other events where only top level info is shared.”
K.T.M., Deputy Division Director
at a Major Global Gaming & Tech Corporation
5.0
”App Growth Week this year was packed with actionable insights on how AI is reshaping app marketing, covering a wide array of topics, ranging from AI deployment for creatives to Appstore ad optimization and much more.”
N.F., Chief Product Officer (CPO)
at a Large-Scale Connectivity Platform
Get App Growth Week 2025 Recordings – It’s Free!
Don’t miss your chance to get 17 sessions of actionable mobile growth insights, covering ASO, Apple Ads, multichannel UA, and retention strategies — all designed for marketers, growth leaders, and CMOs.