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App Growth Panel Series

New era in mobile marketing with iOS 14:

Post-IDFA changes, strategies and trends

We begin our series of App Growth panels with one of the biggest app marketing questions of 2020: what changes will iOS14 and IDFA bring us? Together with top experts we have discussed burning issues and gathered valuable insights.
Thomas Petit
Independent App Growth Consultant
Andrea Raggi
Performance Marketing Lead, Phiture
Johannes von Cramon
Co-founder of Growfirst
Ryan Goeden
VP of Sales at Kochava
Lina Danilchik
Marketing App Growth, SplitMetrics
APP GROWTH PANELS: TOP EXPERTS & BURNING QUESTIONS

Points covered during App Growth Panel #1

  • How iOS14 already affects the app marketing
  • What the IDFA deprecation is going to change for mobile publishers and how they could get ready
  • What is the new role of MMPs
  • How will ad networks be affected?
  • Will the situation with fraud improve on iOS?
  • What will happen to retargeting
  • How to work in the post-IDFA reality: recommendations and tips for app marketers
  • How SKAdNetwork works and what its limitations are
  • IDFA deprecation and Apple Search Ads: changes, consequences, ideas
  • What changes will happen in Apple’s service and ads business
  • Changes in UA with the IDFA deprecation
  • Could ASO mitigate the consequences of IDFA deprecation?
  • How will performance marketing change?
  • What won’t work in the post-IDFA world anymore
  • ...And other burning topics covered during the Q & A session

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Join mobile marketing experts:

Thomas Petit
Independent App Growth Consultant
Thomas Petit
Independent App Growth Consultant
Thomas is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He has spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and the list may go on and on.
Andrea Raggi
Team Lead, Performance Marketing at Phiture
Andrea Raggi
Team Lead, Performance Marketing at Phiture
Andrea is Performance Marketing Lead and the ASA Stack author. He worked on projects for big international companies gaining experience in ASO, growth consulting, and paid UA (Google, Facebook, Apple Search Ads).
Johannes von Cramon
Co-founder of Growfirst
Johannes von Cramon
Co-founder of Growfirst
Johannes is an app marketing expert and co-founder of Growfirst, app marketing agency based in Munich. He is an eminent guru in Apple Search Ads, ASO, mobile analytics & retention.
Ryan Goeden
VP of Sales, Kochava
Ryan Goeden
VP of Sales, Kochava
With a 15-year background in SaaS and Ad Tech Ryan helps EMEAs largest brands and app publishers create growth strategies through the use of data and advanced measurement solutions.
Lina Danilchik
Marketing Manager & App Growth Evangelist at SplitMetrics
Lina Danilchik
Marketing Manager & App Growth Evangelist at SplitMetrics
Lina provides mobile marketers and UA managers with tips on app growth, ASO and user acquisition. Lina was a speaker at SpeakHer Summit and she is the host of App Growth Talks - series of talks with mobile marketing gurus worldwide.

Looking forward to the next App Growth Panel?

Stay tuned for updates!

Missed App Growth Panel #1 dedicated to the IDFA deprecation but want to get insights & tips?

Watch the recording or read the transcript.