Meet
SplitMetrics AI

Unlock your 10X marketing power
Advanced AI models for app marketing live here
SplitMetrics AI is a research and development center, committed to driving innovation and building leading AI technologies designed to solve marketing performance challenges for mobile-first companies.

AI that helps advertisers with their ROI challenges

From accelerating productivity to scaling and measuring incrementality, we help our customers to increase their business revenues with AI.
240K
bids changed & 700K keywords analyzed daily
Improved campaign performance through bid & budget optimization
10Y
of expertise in mobile app marketing
Recommendation system for simplified user acquisition
900M
data points processed monthly
The most comprehensive keyword intelligence
Max Kamenkov
CEO & co-founder of SplitMetrics
“ Established in 2022, SplitMetrics AI is powered by a team of highly qualified experts in machine learning and data engineering, including PhD holders in mathematics and champions of Kaggle competitions. This exceptional team has developed Samba, a family of AI models designed for performance optimization. As the foundation for our core solutions, Samba enables continuous advancements in bid, budget, and CPP optimization, with even more innovations on the horizon.
Read full CEO letter

Discover Samba—our AI model family

Samba is our first set of AI models for marketing performance optimization. It can understand and perform bidding tasks involving thousands of keywords and campaigns. Explore its capabilities and see how it can elevate your workflows when you're ready to integrate AI.

Advanced Forecasting Precision

Utilizing training on over 30 million data points daily and 130,000 unique keywords, our models deliver exceptional accuracy in spend and conversion predictions.

Performance Excellence

Engineered with 60+ signals from diverse data sources, our models analyze conversion rates, seasonality, and more, surpassing traditional campaign management techniques.

The most capable AI models we've ever built

Built upon years of our field-defining research, Samba is a versatile model family built from the ground up for efficiently running and maximizing marketing campaigns––generating over 10 million bid forecasts monthly during our Pilot Program.

Data gathering

We gather data from various sources and combine it with our market intelligence, ensuring a full view of ad performance and user behavior.

Data preparation

We prepare the data as a unified dataset by removing duplicates, addressing missing values, and correcting metric discrepancies.

Feature engineering

Then we engineer features to enhance the model’s predictive power by converting raw data into meaningful inputs.
Bringing AI to our products, supporting $600 million in ad spend

AI ROAS Bid Optimization

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Optimizing for revenue is no longer a manual task. AI-powered ROAS optimization strategies that dynamically adjust keyword bids daily based on predicted performance, ensuring optimal spend distribution across single and multi campaign setups.
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AI CPA Bid Optimization

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An easy, dynamic and highly scalable way to efficiently manage your campaign performance. On average, our AI makes 10 times more bid adjustments compared to setting bids manually, ensuring the optimal bid every day for every keyword.
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AI Bid Simulator

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Accurate daily forecasts on performance results by using AI forecasts and historical data, showing potential spend, conversion volume, and possible CPA for each bid.
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Relentless innovation backed by Technical Reports
SplitMetrics AI is ruthlessly exploring new ideas and opportunities at the frontier of AI, with focus on actual business impact.
Capability
Standard Bid Management
AI ROAS Bid Optimization ROAS with Samba v2.5
Time to set up 
Varies by campaign complexity
1m 17s
Bid changes 
1.42
14.35
Metrics 
CPA & ROAS
Optimization modes 
Single and Multi-campaign
Campaigns eligible 
4800+ campaigns
Data processing 
Based on available datasets
30M million data points per day
Scalability 
Foundational support
Accelerated scaling with predictive portfolio logic
Handling of seasonal trends 
Configurable adjustments
Dynamically incorporates trends into optimization logic
Performance 
Varies based on setup and oversight
Continuous refinements from predictive modelling
Adaptability 
Depends on timely UA manager’s reaction
Real-time adjustments with AI

Our AI Journey & Roadmap

As AI technology continues to evolve, so do our model capabilities and their impact on advertisers. Learn what we achieve and what’s coming next on our roadmap.
Implemented:

AI Bid Optimization

Predictions-based portfolio approach, dynamically adjusts bids daily based on historical performance, ensuring efficient spend distribution.

AI Bid Simulator

Daily forecasts using AI and historical data, showing potential spend, conversion volume, and possible CPA for each bid.

AI-ROAS Bid Optimization

Maximize return on ad spend with AI data-driven bid adjustments.
In development:

AI Budget Forecasting & Optimization

Use predictions and smart decision-making for the most optimal campaigns budget management.

AI Cohort ROAS Optimization

Optimize towards cohort ROAS metrics (D0, D1, D3, D7, D14 and D30 ROAS).

AI Brand Incrementality Detection

Real-time insights for understanding the incremental effect of brand campaigns and keywords.

AI Bid Optimization

Predictions-based portfolio approach, dynamically adjusts bids daily based on historical performance, ensuring efficient spend distribution.

AI Bid Simulator

Daily forecasts using AI and historical data, showing potential spend, conversion volume, and possible CPA for each bid.

AI-ROAS Bid Optimization

Maximize return on ad spend with AI data-driven bid adjustments.

AI Budget Forecasting & Optimization

Use predictions and smart decision-making for the most optimal campaigns budget management.

AI Cohort ROAS Optimization

Optimize towards cohort ROAS metrics (D0, D1, D3, D7, D14 and D30 ROAS).

AI Brand Incrementality Detection

Real-time insights for understanding the incremental effect of brand campaigns and keywords.

Our AI Policies & Governance

Our models undergo extensive safety tests and training in sandbox environments before deployment. As advanced technologies emerge and evolve, we’ll keep refining our process. We’re committed to the highest standards of data privacy and security. These principles guide our AI practices:
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