Meet
SplitMetrics AI Agents

We’re building you a team of experts—so you don’t have to
Join marketing leaders already integrating AI Agents into their workflows for faster, more efficient growth

Discover Iris

The first AI agent for Apple Ads
Trained by mobile growth experts and award-winning data scientists. The first AI agent for Apple Ads market intelligence, uncovers insights into competitor budgets, keyword breakdowns, and Share of Voice. Like ChatGPT, ask your AI agent and get structured and strategic answers in seconds, via Slack.
Iris-Market research agent
Heat Up Travel app strategy overview
Overview
Heat Up Travel is investing significantly in the French market, with their highest global spend ($15K-25K monthly) allocated to France. This strategic focus reveals France as a priority market for Heat Up Travel's user acquisition efforts.
App and Market Presence
App is actively running running Apple Ads campaigns across multiple international markets with significant presence in:
France: $15K - 25K monthly spend (highest investment)
Germany; $7K-13K monthly spend
Canada: $10K monthly spend
Keyword Portfolio Analysis
  • 193 active keywords in France (compared to 993 in US);
  • Strong focus on French-specific travel terms and local transportation options;
  • Balanced mix of branded and generic keywords.
Missed Opportunities
  • Local Transportation Apps: Limited targeting of popular French transit apps;
  • Regional Travel: Few keywords targeting popular French domestic destinations;
  • Competitor Terms: Lower investment in competitor brand terms compared to US.
Unique Strategy Elements
  • Higher emphasis on train travel keywords (SNCF, TGV) than in other markets;
  • Focus on French-language search terms rather than English equivalents;
  • Strategic targeting of North African destinations popular with French travelers.

What can Iris do for you?

Competitor intelligence
Uncover where to bid next
More info
Competitor intelligence
Uncover where to bid next
Iris analyzes which apps are active on your keywords and which app store regions matter the most. Save hours on market research and get clear insights to outbid competitors.
Keyword discovery
Find your next high-performing keywords
More info
Keyword discovery
Find your next high-performing keywords
Your AI assistant identifies missed opportunities in your current set and sees exactly where to expand including suggested CPTs and ready-to-test keyword lists.
Actionable insights
Get strategic insights for ROI
More info
Actionable insights
Get strategic insights for ROI
Iris identifies growth gaps and the next move for your Apple Ads strategy. Whether it’s reallocating budget, improving SOV, or reclaiming brand terms. Iris outlines prioritized, ROI-focused steps ready to implement
Creative performance
Know what creatives to test
More info
Creative performance
Know what creatives to test
Your AI assistant benchmarks your CPP strategy against top performers to surface what’s missing. You’ll get data-based direction to improve your ad performance.
Andrey Rekalo
Director of Data & AI at SplitMetrics
“Iris is built on advanced AI technology, enhanced with comprehensive market intelligence data specifically curated for Apple Ads campaigns. Our specialized data layer prioritizes quality, contextual relevance, and real-time accuracy to deliver tailored, precise answers that marketers can act on.”
Ben Collins Jones
Lead Global Customer Solutions Manager at SplitMetrics
“What makes Iris different is how deeply it understands Apple Ads, from keyword strategy to spend patterns. It’s like having another strategist in your team, instantly responding with insights no dashboard could surface.”
Thomas Kriebernegg
General Manager at SplitMetrics Agency
“If you’ve ever sit in a meeting and ask yourself the question why your Apple Ads performance dipped, be sure to also get Iris to the conversation as well, because then you will get the answer in seconds, including what to do next. It’s built for speed and clarity, so your team always knows where to set the focus.”
The AI agent you need for your Apple Ads strategy.
Get instant insights into competitors strategies, all through chat. No dashboards or digging data.

Watch how Iris turns questions to plan, in seconds

Your strategic machine for app growth

Built & trained by mobile growth experts and award-winning data scientists, to assist with the best market research, competitor analysis and growth strategy. Your conversational AI handles the research and returns clear and expert answers in seconds.

Tested & trusted

Iris successfully processed 1000+ queries last month, powering high-performance UA teams

Complete dataset

Your AI agent taps into 3M+ keywords and monitors over 2 million apps across 68 app store regions.

Save hours every week

Iris summarizes your competitors’ strategy in less than 2 minutes.

#1 for Apple Ads

The first AI agent purpose-built for Apple Ads, built & trained by a team of app growth experts.

Proprietary Intelligence

Built on SplitMetrics’ proprietary data & powered by unique Market Intelligence data.

Natural language queries

No code required. Natural language interactions integrated with Slack for efficient workflows.
Built for mobile growth leaders
Learn how your AI agent can help you transform your Apple Ads strategy.

Your data stays protected, always

Iris is built on secure infrastructure and fully compliant with global standards, including GDPR, ISO 27001, and SOC 2. You get enterprise-grade protection, to keep your data safe and protect your privacy.

Learn how Iris can help your app strategy

Get early access to Iris, your AI agent for Apple Ads. Join the beta and our team will reach out to introduce you to Iris, and help you explore how Iris can support your app growth strategy.

Frequently Asked Questions