Meet Iris

The world’s first AI Agent for profitable app growth
Your AI advantage for Apple Ads & ASO, helping Fortune 500 brands drive up to 25% more revenue. Iris spots hidden opportunities, defends your brand, and makes winning decisions in seconds, faster than any human team.

Discover Iris

All-in-one AI Agent for Apple Ads & ASO
Powered by 10+ years of mobile growth expertise, next-generation intelligence and $2B in ad spend insights, Iris adapts to your app category, goals, and strategy. Like ChatGPT, ask a question in any language and get instant, tailored recommendations that show exactly where growth will come from.
Iris-Market research agent
Heat Up Travel app strategy overview
Overview
Heat Up Travel is investing significantly in the French market, with their highest global spend ($15K-25K monthly) allocated to France. This strategic focus reveals France as a priority market for Heat Up Travel's user acquisition efforts.
App and Market Presence
App is actively running running Apple Ads campaigns across multiple international markets with significant presence in:
France: $15K - 25K monthly spend (highest investment)
Germany; $7K-13K monthly spend
Canada: $10K monthly spend
Keyword Portfolio Analysis
  • 193 active keywords in France (compared to 993 in US);
  • Strong focus on French-specific travel terms and local transportation options;
  • Balanced mix of branded and generic keywords.
Missed Opportunities
  • Local Transportation Apps: Limited targeting of popular French transit apps;
  • Regional Travel: Few keywords targeting popular French domestic destinations;
  • Competitor Terms: Lower investment in competitor brand terms compared to US.
Unique Strategy Elements
  • Higher emphasis on train travel keywords (SNCF, TGV) than in other markets;
  • Focus on French-language search terms rather than English equivalents;
  • Strategic targeting of North African destinations popular with French travelers.

What can Iris do for you?

Competitor intelligence
Uncover where to strike next
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Competitor intelligence
Uncover where to strike next
Iris reveals your competitor moves instantly. See who’s bidding on your keywords, where they’re spending, including insights by category. Cut your research time by 90% and get an actionable, personalized strategy to grow your market share, in seconds.
Keyword discovery & brand protection
Find your next high-performing keywords
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Keyword discovery & brand protection
Find your next high-performing keywords
Iris identifies missed opportunities in your keyword set and reveals where to expand with geo-specific recommendations, suggested CPTs and ready-to-test keyword lists. Powered by continuous market analysis, Iris safeguards your brand by flagging competitor bids on your branded terms, so you can expand reach, and scale your market share without wasting spend.
Actionable insights
ROI-backed decisions at the speed of a Slack message
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Actionable insights
ROI-backed decisions at the speed of a Slack message
Whether reallocating budget, boosting SoV, or optimizing metadata, Iris delivers prioritized and tailored revenue-focused steps, ready to implement for maximum impact across Apple Ads and ASO.
Creative performance
Know what creatives to test
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Creative performance
Know what creatives to test
Iris benchmarks your Custom Product Pages strategy against top performers to surface what’s missing. You’ll get data-backed direction to improve your strategy and ad performance, aligning with metadata trends, screenshots and icons that drive conversion on the App Store.
Anastasiia Shagaleeva
Senior UA Manager at Flo
“What stood out to me was how easily I could get answers right in Slack. When questions came in — especially about competitors or how a specific app was buying — Iris made it quick and simple to respond, even on the fly.”
Eivydas Pranciulis
Senior User Acquisition Manager at NordVPN
“Iris AI proved to be a helpful assistant, especially when we noticed sudden shifts in performance. When we saw increased competition on our brand, Iris helped us uncover bidders’ keyword strategies, focus geos, and custom product page activity within minutes. The Slack integration makes it incredibly convenient.”
Andrey Rekalo
Director of Data & AI at SplitMetrics
“Iris is built on advanced AI technology, enhanced with comprehensive market intelligence data specifically curated for Apple Ads campaigns. Our specialized data layer prioritizes quality, contextual relevance, and real-time accuracy to deliver tailored, precise answers that marketers can act on.”
Ben Collins Jones
Lead Global Customer Solutions Manager at SplitMetrics
“What makes Iris different is how deeply it understands Apple Ads, from keyword strategy to spend patterns. It’s like having another strategist in your team, instantly responding with insights no dashboard could surface.”
Thomas Kriebernegg
General Manager at SplitMetrics Agency
“If you’ve ever sit in a meeting and ask yourself the question why your ASO performance dipped, be sure to also get Iris to the conversation as well, because then you will get the answer in seconds, including what to do next. It’s built for speed and clarity, so your team always knows where to set the focus.”
Case Study

How Flo used Iris for keyword strategy and market insights

Read case study
The only AI agent you need for profitable app growth
Get instant, real-time insights that improve your app performance, all through chat. No dashboards or hours wasted in digging data.

Watch how Iris turns questions to plan, in seconds

Your AI strategist for profitable app growth

Built & trained by mobile growth experts and award-winning data scientists, to assist with the best market research, competitor analysis and growth strategy. Your conversational AI handles the research and returns prioritized recommendations, in seconds.

Tested & trusted

Iris has successfully processed 2000+ queries, powering high-performance UA teams, and constantly expanding its intelligence to increase reliability over time.

Complete dataset

Your AI agent taps SplitMetrics Acquire & App Radar data: 3M+ keywords, millions of ASO signals and monitors over 2 million apps across 69 app store regions.

Save hours every week

Iris summarizes your competitors’ strategy in less than 1 minute.

Smarter app growth

The first AI agent purpose-built for Apple Ads & ASO, powered by +10 years of proven mobile growth expertise and next-generation intelligence.

Proprietary Intelligence

Built on SplitMetrics’ proprietary data, powered by unique Market Intelligence data & $2B in ad spend insights.

Natural language queries

No code required. Queries in any language, integrated in Slack for efficient workflows.
Built for mobile growth leaders
Fortune 500 brands and global agencies already use Iris to validate strategies, cut wasted spend, and unlock profitable growth. Now it’s your turn.

Your data stays protected, always

Iris is built on secure infrastructure and fully compliant with global standards, including GDPR, ISO 27001, and SOC 2. You get enterprise-grade protection, to keep your data safe and protect your privacy.

Learn how Iris can help your mobile marketing strategy

Get access to Iris, your AI Agent for Apple Ads & ASO. Book a demo and our team will reach out to introduce you to Iris, and explore how it can support your app growth strategy.

Frequently Asked Questions