of campaign management automated across our customers
+36%
average revenue increase with AI ROAS Bid Optimization
+62%
increase is sign ups though AI bid & budget optimisation
$2B+
in Apple Ads spend managed across customers
AI Bid Management
#1 Improve ROAS without touching the bids.
Trained on Apple Ads campaign data since 2022, our AI analyses millions of bid combinations across your historical performance and live market intelligence to achieve your targets without putting in a single manhour.
+98% ROAS
uplift achieved in one month by a health app.
“We wanted a smarter way to manage our campaigns at scale. SplitMetrics' AI ROAS Optimization helped us scale our user acquisition and hit our ROAS target. It gave our UA team the space to think bigger without losing sight of our goals.”
Aveola's User Acquisition Team
AI Bid Management
#2 Hit your CPA target while scaling volume.
Most AI bidding tools let you optimize for one outcome, SplitMetrics AI gives you three to choose from: scale your conversion volume, lower your CPA, and hit your CPA target at maximum scale. You set the goal - AI hits it.
+50% actions
and 2% lower CPA on brand campaigns for a finance app in one week.
“The AI's automatic bid adjustments, based on historical data, have cut our workload and let us focus on managing multiple markets. The target CPA recommendations are consistently accurate”
Lavanya Sharma, SEM Manager
AI Budget Management
#3 Let AI move the budget where it performs the best.
SplitMetrics has the only AI solution that combines portfolio-level bid and budget management. So you get more conversions from the same budget than humanly possible.
+158% actions
more target actions, with 54% lower cost achieved by a finance app one week after enabling AI optimization
“SplitMetrics has been instrumental in managing our Apple Ads, as well as paid social campaigns across Meta, Google, and TikTok. They've recently begun supporting our ASO strategy too, and we've seen strong performance across channels so far.”
William Simpson, Senior Content Manager
AI Bid Simulator
#4 Predict your bids.
Unique on the market, our AI shows you the potential conversions you’d get and how much they would cost before actually making any changes.
6.5M forecasts
processed every month.
“What stood out to me was how easily I could get answers right in Slack. When questions came in - especially about competitors or how a specific app was buying - Iris made it quick and simple to respond, even on the fly.”
Anastasiia Shagaleeva, Senior UA Manager
The AI agent that answers your strategy questions
Iris is an AI agent built for Apple Ads. It reads your live campaign data and the market intelligence data - then answers your strategy questions in seconds. Five scenarios where work that used to take days now takes a prompt.
Under 1 minute
From question to a ready-to-act answer, with full account context
40+ hrs / month
Saved by teams using Iris on daily Apple Ads work
Iris - Competitor research
#5 Ask Iris to compare you with competitors.
With SplitMetrics, you move beyond simple AI helpers operating as chatbots in silos. Iris has access to extensive Apple Ads intelligence, providing you with a clear growth path in market context.
50M data points
that Iris checks when asking about competition.
“Trying Iris, you realize quickly that if competitors had this tool, they'd have a huge advantage. For me it was mainly competitor analysis - understanding which keywords competitors launch that we don't have. It also helped with adding keywords, adjusting bids, exploring new markets, and bringing ideas to the ASO team.”
Macha Tcherniaeff, Senior UA Specialist
Iris - Keyword research
#6 Ask Iris for seasonality hacks.
As the only AI Agent on the market, Iris analyses your competitors’ (seasonal) keyword strategy and tells you which ones they profited from. So you can benefit from them too.
500M+ data points
checked by Iris for seasonality movements.
“I was very impressed with Iris. One of my favorite things is that it actually gives very actionable insights - it gave me a whole list of keywords to add and showed where competitors were particularly aggressive on our brand that we weren't protecting.”
Taylor Campbell, SEM Manager
Iris - Strategy
#7 Ask Iris how to hit your KPIs.
Iris’ mission is to help you hit your targets. Once provided with a goal, it provides you with a specific plan based on your performance and extensive market data. Expectedly, no other agent does this.
4,200 hours
saved monthly with Iris recommendations.
“For me, SplitMetrics Acquire is a tab that's never closed now. I do it as part of my morning hygiene checks, ensuring everything's running smoothly and making any necessary adjustments. I love diving into the bigger picture, like keyword expansion or custom product page insights, which are also interesting and valuable for my clients.”
Iris - CRO
#8 Ask Iris to analyse competitor CPPs.
Iris has access to unique market data about your competitor custom product pages. It scans them all at once - promotional texts, captions, offers - and makes suggestions on what you could do better.
+91% in ROI D30
through expanding non-brand campaigns with CPP recommendations.
“Iris AI proved to be a helpful assistant, especially when we noticed sudden shifts in performance. When we saw increased competition on our brand, Iris helped us uncover bidders' keyword strategies, focus geos, and custom product page activity within minutes. The Slack integration makes it incredibly convenient.”
Eivydas Pranciulis, Senior User Acquisition Manager
Iris - Campaign scaling
#9 Ask Iris how to scale Apple Ads, profitably.
Your account has efficiency potential that only Iris can discover. It cross-references your campaigns with the live market and tells you where to scale volume or cut waste without dropping your ROAS.
1.6M campaigns
that Iris learns from for future optimizations.
“SplitMetrics have done a great job in helping us scale Apple Ads for our Photo & Video app in the USA and new markets. Their deep understanding about Apple Ads, and constant campaign optimization techniques helped us achieve excellent results.”
Ritvik Menon, Managing Director
AI in the places you weren't expecting it
The same AI behind your bids and your strategy also catches the keywords your competitors run on and drafts your App Store review responses.
Keyword Expansion Strategy
#10 Match keywords, in real-time.
SplitMetrics Acquire is the only platform that automatically finds and adds new keywords to your ad groups. So that you’re matching your competitor campaigns in real-time.
+60% purchases
achieved by an education app within a quarter.
How successful apps migrate from competitor tools to SplitMetrics
Get 3 months of Iris on us. Start with Acquire today.
New Acquire customers get Iris included for the first 3 months, with hands-on onboarding from our team. You see every scenario above running in your own account.
Iris, the AI Agent for Apple Ads optimization is now available in SplitMetrics Acquire.