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Finance Apps: Apple Search Ads & ASO Trends 2025

Discover the latest Apple Search Ads and ASO benchmarks, trends, and strategies for finance apps. Power up both your organic and paid UA approaches with data-driven insights that make a measurable impact.

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What’s Inside?

Access the report now to get:

  • Key Apple Search Ads statistics across top countries & regions (TTR, CR, CPT, CPA)
  • Cost trends: Changes in CPT and CPA for most popular markets
  • User acquisition tips & strategies for finance apps
  • Latest ASO benchmarks: Conversion rate, engagement rate, and others
  • Icon, screenshot, video preview, in-app events, ratings & reviews trends
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Research Scope: Apple Search Ads & ASO Data Used

1.5B
impressions
16.5M
taps
7.5M
downloads
98M
ad spend
850+ A/B tests
via SplitMetrics Optimize
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Smarter data.
Bigger impact.
Finance UA reimagined.
Anastasiya Starovoytova, Content Manager at SplitMetrics

Finance apps are everywhere. Banking, trading, and budgeting apps keep entering the market, and standing out in the crowded space gets harder. Being data-driven is the only way to set your app apart. This is why we came up with this report that aims to take you through the most recent Apple Search Ads and ASO trends for the category—to help you optimize your app performance and grow ahead of the competition.”

Anastasiya Starovoytova
Content Manager at SplitMetrics
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FxPro cuts CPA for conversions by half with SplitMetrics Acquire
“Eventually, we use the Apple Search Ads console very rarely, because we have everything we need in SplitMetrics Acquire––all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatisation, which really helps and saves a lot of time.”
Victoria Rodkina, Marketing PPC Team Lead at FxPro Group
Victoria Rodkina
Marketing PPC Team Lead at FxPro Group
OctaFX Expanded their User Base with SplitMetrics Acquire
“By leveraging SplitMetrics Acquire’s robust tools and features, we successfully optimized our Apple Search Ads campaigns, and as a result, acquired new customers. The platform’s keyword discovery capabilities, tools for ad variations using custom product pages, and automation features helped us streamline the workflow and optimize the campaign performance.”
The OctaFX Team
The OctaFX Team
Restyle Achieves Higher Organic Rankings via ASO and Apple Search Ads Synergy
“Testing creatives with SplitMetrics Optimize has been an exceptional experience. The platform is very comfortable to work with and we can always rely on it to try out new ideas.”
Tania Ratushniak
Tania Ratushniak
ASO & ASA Marketing Manager at Reface