1. For Apple Search Ads search results campaigns, the average TTR for finance apps in the top 15 countries is 6.30%, with South Africa showing the highest engagement at 10.00%, followed by Mexico (8.40%) and Bolivia (7.70%).
2. Across all placements, the average TTR in the top 15 countries is 3.91%. Croatia tops the chart with the TTR of 5.45%, followed by Hong Kong (4.88%) and Israel (4.72%).
3. For Apple Search Ads search results campaigns, the average CR across top countries is 60%, indicating strong download rates from ad taps, with South Africa leading at 67%, followed by Austria (66%) and Peru (65%).
4. For all placements, the average CR is 55%. Austria has the highest CR of 66%. It’s followed by Mexico and Germany, with the CR of 61% for both countries.
5. The average CPT for the search results placement is $9.90, with Switzerland having the highest CPT ($17.17), indicating intense competition in this market.
6. Speaking of all placement, the highest CPT is also observed in Switzerland ($16.50).
7. The average search results CPA is $21.60. The highest CPA is observed in South Korea ($40.16), Switzerland ($31.27) and Qatar ($27.51). All these countries have well-established and competitive finance systems.
8. The average CPA for all placements is $23.01. The countries with the highest CPA are South Korea ($41.57), Singapore ($33.40) and Switzerland ($31.37).
9. CPA trends mirror those of CPT, with a peak in March and a gradual decline in August, indicating reduced acquisition costs as competition decreases over the summer.
10. LATAM and APAC regions present the most cost-effective options for finance app advertisers, especially in later months, where competition decreases.
11. EMEA remains a high-value but competitive market, suggesting a need for targeted strategies to maximize returns on ad spend, while North America provides steady opportunities for sustainable acquisition efforts.
12. Finance apps on iOS consistently outperform Android apps in metrics like conversion rate (38% vs. 33%), engagement rate (48% vs. 39%), and direct installs from the first view (31% vs. 27%).
13. iOS boasts a higher app description reading rate (14%) than Google Play.
14. On Google Play, the lower read rate (6%) may stem from its design, where users are presented with multiple screenshots and a portion of the description at first glance.
15. Both iOS and Android platforms show minimal use of video content on product pages (2%).
16. The average mobile icon has a conversion potential increase of up to 25%.
17. Finance apps can achieve an average 10–12% increase in conversion rates by incorporating bold colors into their icons.
18. Only 30% of users remain on the app page after the first 3 seconds.
19. Up to 25% of iOS users and 19% of Android users scroll to the review section.
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