4.1. Icon Trends

On average, a mobile icon can get a 25% conversion increase if optimized well.

Most top finance app icons are clean and minimalist, often limited to two contrasting colors for simplicity. Around 90% of analyzed finance icons are flat, without 3D elements, or any extra text. Simple designs perform well, allowing users to identify the app’s function purely through its logo.

Using the first letter of the app name, a finance-related term, or a symbol like a “B” for Bitcoin remains a popular trend. A stylish, distinctive letter can be more memorable than a complex icon.

Symbols like the dollar sign, Bitcoin logo, or a wallet instantly communicate the app’s financial purpose. Users can recognize the app’s function at a glance, which can encourage more installs.

White and shades of blue dominate in finance app icons. Blue is commonly chosen to convey trust, reliability, and stability, while white accents create a high contrast, making the icon stand out in search results.

Bright, bold colors make icons more visible in the app store. Choose colors that contrast well with each other to make your icon pop.

Our A/B tests show that vibrant colors used on an icon can lead to a 10.5-12% increase in conversions:

Finance apps handle sensitive information, so an icon that feels secure can reassure users. Use elements like padlocks, shields, or secure colors, such as blue, which is often associated with security and reliability.

Investing and trading apps often include market symbols like charts, bulls, and bears. These recognizable images connect the app to the stock market and financial growth. Charts shown on icons are often trending upward, suggesting positive results.

Crypto and trading apps that focus on beginner investors often go for bold, eye-catching designs that break from the classic finance look. They may include a mascot or meme-like character, appealing to users who are just starting to learn about investing.

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