4.3. Video Preview Trends
Video Preview Trends
Based on our latest benchmarks via App Radar, most finance apps don’t have a video preview on their product page:
| Country | Percentage of Top Finance Apps with Video Previews | Total Apps Reviewed |
| Brazil | 0% | 250 |
| Canada | 10% | 250 |
| Chile | 0% | 250 |
| China | 2% | 250 |
| Denmark | 4% | 250 |
| France | 12% | 250 |
| Germany | 6% | 250 |
| India | 9% | 250 |
| Japan | 0% | 250 |
| Mexico | 2% | 250 |
| New Zealand | 4% | 250 |
| Norway | 4% | 250 |
| UAE | 10% | 250 |
| United Kingdom | 2% | 250 |
| United States | 8% | 250 |
Despite their low adoption, video previews can significantly influence user acquisition — positively or negatively — depending on their execution.
Adding a video preview to your app’s product page has the potential to increase conversion rates by up to 20%. However, if poorly executed, it can lead to an equivalent drop in conversions.
Only 30% of users remain on the app page after the first 3 seconds. In many cases, screenshots can convey important information more effectively than a video within that short timeframe, leading to more downloads as a result.
Best Practices for Effective Finance App Video Previews
Using videos should be a well-considered decision, particularly in the highly competitive finance app space. Still, if you decide to experiment with videos, stick to the following best practices:
1. Capture Attention in the First 3-6 Seconds
Our research shows that users typically watch the first few seconds of a video before deciding whether to install an app. For finance apps, this window is crucial to demonstrate value quickly. Highlight key differentiators like security features, ease of use, or unique financial tools right away.
2. Focus on 3-4 Core Features
Showcase your app’s most impactful features, particularly those that align with current market demands. This could be budgeting tools, investment tracking, or fast loan approval processes. Use on-screen captions to clearly explain the benefits as they are demonstrated in the video.
3. Include a Strong Call-to-Action
Always end the video with a clear call-to-action (CTA) to guide users toward the next step, whether it’s downloading the app, signing up, or exploring a specific feature. A well-crafted CTA can greatly increase conversions.
A/B Testing for Optimal Performance
A/B testing is essential when incorporating video previews. It’s important to compare the performance of your app page with and without a video to determine which format resonates best with your audience. This approach helps to fine-tune your strategy for maximum impact.
For example, companies that have conducted thorough testing, like Prequel, experienced a 75% increase in conversions after refining their video content through A/B testing with SplitMetrics Optimize. Applying similar methods can lead to significant improvements for finance apps as well.
