SplitMetrics provides RMG teams with visibility across key stages of the user journey for Apple Ads, organic insights and live market intelligence
We partner with leading sportsbooks and iGaming teams. We know the levers that move FTDs — by state, by weekend, by hour
Before
“Brand converts; generic won’t pay back fast enough”
With SplitMetrics
Scale non-brand campaigns with Apple Ads
Uncover profitable generics with keyword expansion and discovery automations, create tailored custom product pages, and auto-optimize for FTD/CPA targets so non-brand spend scales with discipline.
Before
“Seasonality moves faster than our bidding and budgets”
With SplitMetrics
Make market intelligence work 24/7
Monitor any competitor, ad spend, strategies, market and shifts with real-time, actionable insights.
Before
“We can’t plan, map, and rotate custom product pages fast enough”
With SplitMetrics
All custom product pages intelligence your campaigns need
Combine custom product pages research, testing, and automation by markets and target keywords to always find the winning versions.
Before
“We scale late and miss peak Sunday FTDs”
With SplitMetrics
Optimize with real-time data and budget control
Turn live Apple Ads data into automatic AI adjustments to scale budgets on target and reserve funds for peak conversion windows.
The SplitMetrics RMG Ecosystem: Market Intelligence, Apple Ads, ASO, A/B testing — Aligned
SplitMetrics Acquire
Apple Ads built for RMG apps
Automation for hour-of-day pacing, custom product pages rotation, and non-brand scaling with keyword expansion.
Protect weekend budgets and focus spend on the right goals
Custom product pages intelligence for any event, campaign or testing scenario
Fast storefront switching & campaign duplication for first-to-market state launches
Your AI agent for Apple Ads & ASO — spot brand bidders, expand high-value generics with geo-specific suggestions, and get ROI-backed actions (in Slack) in seconds.
Instantly see who’s bidding on your terms and where to strike next
Discover missed keywords with geo-specific recommendations and suggested CPTs
Benchmark custom product pages strategy and creative patterns
Ask us anything about RMG apps - we have the answers
SplitMetrics is built for event-driven, state-by-state growth: easy campaign management, rapid campaign duplication, custom product pages scheduling, and storefront switching that keep you competitive through weekend surges and new-state launches.
Yes, with SplitMetrics Acquire you can optimize FTD, CPA, D3/D7 ROAS, LTV, re-download filters, and more; condition-based rules and keyword expansion then adjust bids/budgets to those targets.
SplitMetrics has the most extensive experience and expertise in Apple Ads. Additionally, our team also works actively with Google App Campaigns, Meta, and TikTok to reflect how RMG allocates spend across paid channels.
Yes — hour-of-day reporting and rules pace budgets by state/event, preventing Saturday over-spend and preserving funds for peak Sunday conversions.
Our custom product pages scheduler plans, rotates, and promotes variants (by state, weekend, or promo) so you can ship learnings on time.
We combine Apple Ads automation (hour-of-day pacing, discovery, duplication), custom product pages testing at scale, storefront switching, and compliance-friendly access — plus ASO and market intel — into one stack.
Yes, brand protection plus disciplined non-brand scaling, real-time pacing, and custom product pages alignment drive incremental FTDs at target CPA/ROAS.
Yes, enterprise-grade security (SOC/ISO) and governance are core, and are especially valued by RMG teams with strict compliance needs.
