Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Explore the latest Apple Ads performance benchmarks,
ASO trends, and creative best practices for shopping apps.
Turn data into growth and maximize both installs 
and engagement.

3.1M
keywords
4.4B
impressions
395.4M
taps
253.1M
downloads
500 A/B tests
via SplitMetrics Optimize

What’s Inside?

Get data-driven insights and proven tactics for the Shopping category:

  • Apple Ads search results campaigns benchmarks: TTR, CR, CPT, and CPA across top markets
  • ASO trends: Conversion, engagement, bounce rate, and ratings
  • Creative best practices: Icons, screenshots, and videos that drive installs
  • Market-specific strategies: Where costs are lowest, conversions are strongest, and growth potential is highest
  • Custom product pages insights: How to turn underused custom product pages into conversion engines

The lead-up to the holiday season is the most valuable window for shopping apps to experiment and learn. By running custom product pages tests and gathering real user data now, brands can identify which layouts, visuals, CTAs, onboarding flows, product card designs, color schemes, and microinteractions resonate most with each user intent, based on campaign type or keyword group. When peak season hits, they can scale the proven winners with confidence instead of guessing.”

Armine Marukyan
UA Manager at SplitMetrics
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