AI Agent purpose-built for Apple Ads performance

Iris knows where your growth is, better than you do

Trusted by Fortune 500 brands to drive up to 25% more revenue. Iris audits your campaigns, shows where revenue is hiding and turns your Apple Ads data into profitable decisions, instantly.

Provide estimated paid spend distribution across competitors of My Fitness App in US and highlight outliers
Compare Apple Ads strategy between My Fitness app and my competitors in US
Which campaigns are wasting budget?
Iris is thinking: Analyzing user request...
💡 Key Finding

No campaigns are currently wasting money because all 9 campaigns show positive activity across all metrics:

  • $13,340 total spend
  • 22,459 impressions, 8,400 taps, and 3,500 downloads
  • 120% ROAS
  • $3.50 CPI
📊 Active Campaign Issues

The two active campaigns are not delivering impressions due to likely configuration problems:

  1. Low Bids - CPT bids may be below competitive threshold for US market (typically 0.90 USD+ required)
  2. Insufficient Budget - Daily budget set too low to win auctions

Discover Iris

App marketing intelligence that saves you time & drives ROI
Iris connects your account data with real-time market context, competitor signals, and time-aware analysis across campaigns, keywords and ASO. Ask a question in any language and get tailored next-steps that generate ROI.
Get the full context and real decisions that drive growth, instantly
Iris analyzes amounts of data no human can
Audit your account in seconds, never manually

Iris delivers a structured audit of your Apple Ads account, highlights what’s working, what’s underperforming, and where budgets may be leaking.

Cut analysis time by 90% and get a personalized, actionable growth strategy to grow your market share.

Analyze performance over time
Iris understands change. She analyzes trends, anomalies, and seasonality across selected timeframes, helping you explain drops, spikes, and shifts with confidence.
Spot opportunities early
From keyword expansion to bid and budget optimization, Iris surfaces high-impact opportunities before you miss it. ROI-backed decisions at the speed of a message.
Understand your competitors
Get competitive context alongside your performance data. Iris tracks competitor bidding activity, keyword strategies, and market dynamics, so you always know where to move next.
Answer complex app marketing questions
Iris has the full context data to make informed decisions. Just ask natural questions and get clear, contextual answers grounded in your actual account and campaign history, right where you work.
Audit your account in seconds, never manually
Audit your account in seconds, never manually

Iris delivers a structured audit of your Apple Ads account, highlights what’s working, what’s underperforming, and where budgets may be leaking.

Cut analysis time by 90% and get a personalized, actionable growth strategy to grow your market share.

Analyze performance over time
Analyze performance over time
Iris understands change. She analyzes trends, anomalies, and seasonality across selected timeframes, helping you explain drops, spikes, and shifts with confidence.
Spot opportunities early
Spot opportunities early
From keyword expansion to bid and budget optimization, Iris surfaces high-impact opportunities before you miss it. ROI-backed decisions at the speed of a message.
Understand your competitors
Understand your competitors
Get competitive context alongside your performance data. Iris tracks competitor bidding activity, keyword strategies, and market dynamics, so you always know where to move next.
Answer complex app marketing questions
Answer complex app marketing questions
Iris has the full context data to make informed decisions. Just ask natural questions and get clear, contextual answers grounded in your actual account and campaign history, right where you work.
Macha Tcherniaeff
Senior User Acquisition Specialist at Leadtech
“Trying Iris, you realize quickly that if competitors had this tool, they'd have a huge advantage. For me it was mainly competitor analysis — understanding which keywords competitors launch that we don't have. It also helped with adding keywords, adjusting bids, exploring new markets, and bringing ideas to the ASO team.”
Eivydas Pranciulis
Senior User Acquisition Manager at NordVPN
“We are impressed with its new capabilities. The answers are very insightful and detailed. Iris also provides historical data and shows how key metrics change over time, helping us understand how competitors adjust their investment strategies and how those changes translate into shifts in our performance.”
AEZAKMI's Apple Ads Manager
“I ran an interesting prompt regarding which countries are subsidizing others' losses and the extent to which profitable countries cover inefficient ones, focusing on costs and revenue. I audited the numbers, and the model was entirely accurate.”
Taylor Campbell
SEM Manager at Experian
“Everybody's being asked to do more with less — Iris is one of those tools that allows you to do more. The fact that it actually has context of your business and what you're trying to do makes a big difference.”
Anastasiia Shagaleeva
Senior UA Manager at Flo
“What stood out to me was how easily I could get answers right in Slack. When questions came in — especially about competitors or how a specific app was buying — Iris made it quick and simple to respond, even on the fly.”

Apple Ads performance optimization, powered by Iris

SplitMetrics AI Agent gives you the insights and clarity to hit your targets
Case Study

How Flo used Iris for keyword strategy and market insights

Read case study
The only AI agent you need for scaling your app
Focused on driving revenue, Iris gets personalized, instant and real-time insights that improve your app performance. No time spent on dashboards or digging data.

It’s like adding a senior analyst and a strategist to your team, simultaneously

Built & trained by mobile growth experts and award-winning data scientists. Iris gives you the answers you’re chasing, in just seconds, helping you drive up to 25% more revenue

Tested & trusted

Iris has successfully processed 2000+ queries, powering high-performance UA teams, and constantly expanding its intelligence to increase reliability over time.

Complete dataset

Your AI agent taps into SplitMetrics Acquire & App Radar data: 3M+ keywords, millions of ASO signals and monitors over 2 million apps across 70 app store regions.

Save hours every week

Iris gives you full context & ready-to-act answers, in less than 1 minute. Teams save 40+ hours a month.

Scalable app growth

The first AI agent purpose-built for Apple Ads & ASO, powered by +10 years of proven mobile growth expertise and next-generation intelligence.

Proprietary Intelligence

Built on SplitMetrics’ proprietary data, powered by unique Market Intelligence data & $2B in ad spend insights.

Natural language queries

No code required. Queries in any language, integrated into your Acquire account for efficient workflows.
Built for mobile growth leaders
Fortune 500 brands and global agencies already use Iris to validate strategies, cut wasted spend, and unlock profitable growth.
Now it’s your turn.

Your data stays protected, always

Iris is built on secure infrastructure and fully compliant with global standards, including GDPR, ISO 27001, and SOC 2. You get enterprise-grade protection, to keep your data safe and protect your privacy.

Meet the new AI Agent on your team

We’ll invite you for a quick call and introduce you to Iris. Let’s explore how it can support your mobile growth strategy with a free trial

Frequently Asked Questions