Samba 2.0

Next level technology—Next level ROI
Scale efficiently without increasing complexity with Samba 2.0—an advanced set of AI models built specifically for Apple Search Ads.
See Samba 2.0 in action
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AI that works harder so you don’t have to—meet Samba 2.0

+33x
Coverage
Samba 2.0 delivers predictive insights for 50% of top-performing keywords—expanding visibility and enabling smarter bidding.
+10%
Accuracy
With 11 million data points and optimized hyperparameters, Samba 2.0 enhances our predictive modeling in identifying the most efficient bids.
+30%
Speed
Samba 2.0’s enhanced bid optimizer identifies a more efficient bid combination, helping campaigns achieve their target CPA faster.
Scaling Apple Search Ads isn’t just about increasing budgets—it’s about making every dollar work harder.
Samba 2.0 gives UA managers and growth marketers the predictive power, flexibility, and speed they need to scale efficiently while maintaining performance.

Win the auction every time.

The market and leads are waiting for no one. If you don’t adjust bids in time, you’re losing to competitors. Samba 2.0 helps you stay ahead. Powered by 11 million data points and a 10% accuracy boost, it adjusts bids 14x faster than humans—keeping you on top while others struggle to keep up.

Scaling without losing control.

Managing multiple campaigns shouldn’t be chaotic. Our new optimization groups them under one strategy and budget, recommending the best combinations. This keeps performance stable while you scale.

Smarter optimisation. Faster results.

Manually managing CPA is a constant balancing act of bids and budget. Samba 2.0 speeds up the process, hitting target CPA 30% faster—so you scale quicker, reduce spend waste, and ditch the endless manual tweaks.
Samba 2.0 isn’t just an upgrade—it’s a smarter, more scalable way to achieve Apple Search Ads excellence.
Case Study
Learn how AI Bid Optimization helped Gismart Piano optimize Apple Search Ads and scale efficiently.
Read case study
Gismart
AI that works for you: Key features of Samba 2.0

Multi-Campaign Bid Optimization

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Samba 2.0 introduces multi-campaign bid optimization, so you can optimize several campaigns under a single, cohesive strategy—scaling performance without extra effort.

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AI Bid Simulator

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Making the right bid decisions shouldn’t be a gamble. Samba 2.0’s AI Bid Simulator covers 50% of top-performing keywords, predicting how bid changes impact performance. Test strategies, forecast results, and optimize before spending.

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Top brands trust Samba 2.0 to drive smarter acquisition and scale faster.

We tested SplitMetrics' AI-driven bid strategies in the FRA market with great results. The setup was easy, and the AI quickly became part of our daily operations.

What stands out is the flexibility to control both lower and upper bids, combined with multiple condition-based options. The AI’s automatic bid adjustments, based on historical data, have cut our workload and let us focus on managing multiple markets.

The target CPA recommendations are consistently accurate, and in FRA, it runs so smoothly we don’t even need daily checkups.”

Lavanya Sharma
Lavanya Sharma
SEM Manager at Babbel

Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.”

Anna Dudinska
Anna Dudinska
ASO/Apple Search Ads Manager at Gismart

Implementing the AI Bid Optimization has been a game-changer for our team. It has drastically reduced the amount of manual work required to optimize keyword bids, freeing up our time for more strategic tasks. This tool has enabled us to focus our campaigns on target events with greater precision, significantly improving our advertising performance. With AI Bid Optimization, we’ve seen a boost in productivity and effectiveness across the board. We can now dedicate more time to analytics and strategic planning, leading to better results overall.”

United Tech
Nadiia Kovalchuk and Roman Pylypchuk
User Acquisition Managers at United Tech

We tested SplitMetrics' AI-driven bid strategies in the FRA market with great results. The setup was easy, and the AI quickly became part of our daily operations.

What stands out is the flexibility to control both lower and upper bids, combined with multiple condition-based options. The AI’s automatic bid adjustments, based on historical data, have cut our workload and let us focus on managing multiple markets.

The target CPA recommendations are consistently accurate, and in FRA, it runs so smoothly we don’t even need daily checkups.”

Lavanya Sharma
Lavanya Sharma
SEM Manager at Babbel

Implementing the AI Bid Optimization has been a game-changer for our team. It has drastically reduced the amount of manual work required to optimize keyword bids, freeing up our time for more strategic tasks. This tool has enabled us to focus our campaigns on target events with greater precision, significantly improving our advertising performance. With AI Bid Optimization, we’ve seen a boost in productivity and effectiveness across the board. We can now dedicate more time to analytics and strategic planning, leading to better results overall.”

United Tech
Nadiia Kovalchuk and Roman Pylypchuk
User Acquisition Managers at United Tech

Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.”

Anna Dudinska
Anna Dudinska
ASO/Apple Search Ads Manager at Gismart
Make the most out of every ad dollar.
Join top UA managers already optimizing their campaigns with AI. Reduce costs, maximize performance, and achieve next level ROI.
See Samba 2.0 in action

Frequently Asked Questions