Samba 2.5

Smarter bids. Higher ROAS.
Scaling made easy with predictive AI - your partner for ROAS optimization built specifically for Apple Ads.
See Samba 2.5 in action
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AI that works hard so you don’t have to—Samba 2.5 is here.

55%
revenue increase*
Our AI delivers predictive insights and smart bid distributions, helping teams drive on average 55%* increase in revenue from optimizing ROAS with AI.
*(on average, based on beta-test users)
+10%
accuracy
With 30 million data points and new events approximation technique, Samba 2.5 enhances our predictive modeling in identifying the most efficient bids.
+40h
saved monthly
Our AI improves efficiency by +100%, saving you +40 hours of manual work every month with automated bid optimization management and automatically generating around 240,000 CPT bid suggestions monthly.

AI Workflow Guide for Apple Ads

Get practical insights on how AI can simplify and enhance your workflows while driving impact, so you can do more, with less effort and focus on growing your app.
Download Guide
Scale Apple Ads with the same budget—make every dollar work harder.
Our AI model family gives UA managers and growth marketers the predictive power, flexibility, and speed they need to scale efficiently while maximizing performance.

Adjust bids 14x faster than humans.

The market and leads are waiting for no one. If you don’t adjust bids in time, you’re losing to competitors. Our AI helps you stay ahead. Powered by 30 million data points and a 10% accuracy boost, it adjusts bids 14x faster than humans—keeping you ahead while others struggle to keep up.

Scale without losing control.

Managing multiple campaigns shouldn’t be chaotic. Our AI optimizes across portfolios, adapting in real-time to campaign performance while giving you clear visibility into every move. Stay fully informed and step in whenever needed—enhance bids & campaign optimization while keeping them competitive.

Smarter optimization. Faster results.

Bid management across campaigns can be time-consuming. Our AI helps streamline the process, with smarter predictions and optimized spend distribution driving higher ROAS —so you make faster decisions, scale quicker, while reducing waste.
Smarter. Faster. Built to scale—Samba 2.5 redefines your way to achieve Apple Ads excellence.
Case Study
Learn how AI Bid Optimization helped Gismart Piano optimize Apple Ads and scale efficiently.
Read case study
Gismart
AI that works for you: Key features of Samba 2.5

AI ROAS Bid Optimization

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Samba 2.5 introduces AI-powered ROAS optimization strategies that dynamically adjust keyword bids daily based on predicted performance, ensuring optimal spend distribution across single and multi-campaign setups.
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Multi-Campaign Bid Optimization

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Samba 2.5 makes scaling simpler. Simplified bid management at scale with multi-campaign optimization, so you can optimize several campaigns under a single, cohesive strategy—scaling performance without extra effort.
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AI Bid Simulator

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Making the right bid decisions shouldn’t be a gamble. AI Bid Simulator covers 50% of top-performing keywords, predicting how bid changes impact performance. Test strategies, forecast results, and optimize before spending.
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Top brands trust Samba 2.5 to drive smarter acquisition and scale faster

We tested SplitMetrics' AI-driven bid strategies in the FRA market with great results. The setup was easy, and the AI quickly became part of our daily operations.

What stands out is the flexibility to control both lower and upper bids, combined with multiple condition-based options. The AI’s automatic bid adjustments, based on historical data, optimizes our campaigns and lets us focus on managing multiple markets.

The target CPA recommendations are consistently accurate, and in FRA, it runs smoothly.”

Lavanya Sharma
Lavanya Sharma
SEM Manager at Babbel

Implementing the AI Bid Optimization has been a game-changer for our team. It has drastically helped us with optimizing keyword bids, while we focus on more strategic tasks. This tool has enabled us to focus our campaigns on target events with greater precision, significantly improving our advertising performance. With AI Bid Optimization, we’ve seen a boost in productivity and effectiveness across the board. We can now dedicate more time to analytics and strategic planning, leading to better results overall.”

United Tech
Nadiia Kovalchuk and Roman Pylypchuk
User Acquisition Managers at United Tech

Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.”

Anna Dudinska
Anna Dudinska
ASO/Apple Ads Manager at Gismart

We tested SplitMetrics' AI-driven bid strategies in the FRA market with great results. The setup was easy, and the AI quickly became part of our daily operations.

What stands out is the flexibility to control both lower and upper bids, combined with multiple condition-based options. The AI’s automatic bid adjustments, based on historical data, optimizes our campaigns and lets us focus on managing multiple markets.

The target CPA recommendations are consistently accurate, and in FRA, it runs smoothly.”

Lavanya Sharma
Lavanya Sharma
SEM Manager at Babbel

Implementing the AI Bid Optimization has been a game-changer for our team. It has drastically helped us with optimizing keyword bids, while we focus on more strategic tasks. This tool has enabled us to focus our campaigns on target events with greater precision, significantly improving our advertising performance. With AI Bid Optimization, we’ve seen a boost in productivity and effectiveness across the board. We can now dedicate more time to analytics and strategic planning, leading to better results overall.”

United Tech
Nadiia Kovalchuk and Roman Pylypchuk
User Acquisition Managers at United Tech

Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.”

Anna Dudinska
Anna Dudinska
ASO/Apple Ads Manager at Gismart
Make the most out of every ad dollar.
Join top UA managers already optimizing their campaigns with AI. Reduce costs, maximize performance, and achieve next level ROI.
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Frequently Asked Questions