According to our benchmarks, Apple Ads' search results campaigns reached a 67.2% average conversion rate in 2024 across top categories, up from 65.37% in 2023 — a clear sign the channel is truly powerful. Our latest report dives even deeper into the data behind this performance.”
Diana Tikhonova Customer Success Team Lead at SplitMetrics
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Gismart Piano Optimizes Apple Ads with AI Bid Optimization
“Thanks to SplitMetrics AI, we’ve streamlined our ad optimization process, allowing us to focus on scaling our growth. The collaboration with the SplitMetrics Acquire team has been exceptional — they’re always ready to assist and provide insights that drive results.”
Anna Dudinska ASO/Apple Ads Manager at Gismart
Babbel scales Apple Ads with SplitMetrics Acquire
“I’ve found SplitMetrics Acquire to be the most user-friendly and reliable tool to manage Apple Ads campaigns, save time and enhance the whole process via elaborate automation rules. The SplitMetrics Acquire team listen attentively to feedback and continuously improve the product to stay on the cutting edge.”
Sylvain Gauchet Senior Manager, Growth & Mobile Marketing at Babbel
Skidos Grows Spend x2 and Optimizes Campaigns with SplitMetrics Acquire
“SplitMetrics Acquire has been a great help in eliminating time-consuming practices from my daily working life. We managed to invest our monthly budget in a smarter way, by cutting bids on those keywords that were not performing according to target metrics and increasing bids on keywords that were more profitable. Plus, working with their team is a pleasure, as everyone is always available, helpful and easygoing.”
Giulia Millefanti Marketing Associate at Skidos Labs
Benefit from multi-placement ad strategy in Apple Ads with SplitMetrics Acquire
Diana Tikhonova
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