Apple Ads Search Results Benchmarks Report 2026
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Iris, our expert AI Agent for Apple Ads & ASO, contributed significantly to this year’s report, providing additional insights grounded in our campaign data and extensive market intelligence.
Benchmarks are among the first steps of performance and competitive analysis. There are layers of context and nuance behind each metric. Knowing them can deepen our understanding of the market dynamics shaping Apple Ads campaigns. How can we access all this data easily so that it benefits us?
After all, Information overload remains a persistent concern in online marketing, as highlighted by Bloomberg, Forbes, and Adverity, which report that 67% of CMOs admit to being overwhelmed by the volume of data. Logically, as the AI Marketing Institute 2025 State of Marketing AI Report informs, 82% of marketers want AI’s help with daily, data-driven tasks, 65% need more actionable insights from data, and 63% wish to accelerate revenue growth (as pointed out in How SplitMetrics United AI & Experts to Empower User Acquisition Teams).
AI can leverage big data in daily workflows, handle complexity that humans can’t keep up with, and transform it into actionable insights through casual conversation, with a tone, scope, and complexity suited to our individual needs.
Iris can help you overcome app growth challenges now by sharing knowledge and data and providing actionable insights and tips. If you liked this report and Iris insights and want more data and facts, you can explore further by speaking with her. Simply reach out to us, and start a conversation: