Up to 70% of Apple Search Ads performance can be affected by reporting discrepancies. Unlock them with this Cheat Sheet:
All formulas for true Apple Search Ads metrics in one place:
- Cost-per-Action (CPA)
- Return on Ad Spend (ROAS)
- Number of Conversions
- Click-to-Conversion Rate
- Max CPT Bid for Target CPA
- Max CPT Bid for Target ROAS
Calculation examples & tips: get hacks on how to adjust metrics for Limit Ad Tracking. Read a full explanation here.
Get the true metrics automatically calculated: you can use the formulas to calculate the metrics manually, but it seems time consuming.