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Formulas Cheat Sheet to Calculate Apple Search Ads Metrics Adjusted for Discrepancies

Correct ROAS, CPA, Revenue, Сonversions, etc., for Limit Ad Tracking (LAT) & other discrepancies. Get the true picture of your Apple Search Ads performance

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Cheat Sheet Content

Up to 70% of Apple Search Ads performance can be affected by reporting discrepancies. Unlock them with this Cheat Sheet:

All formulas for true Apple Search Ads metrics in one place:

  • Cost-per-Action (CPA)
  • Return on Ad Spend (ROAS)
  • Number of Conversions
  • Revenue
  • Click-to-Conversion Rate
  • Max CPT Bid for Target CPA
  • Max CPT Bid for Target ROAS

Calculation examples & tips: get hacks on how to adjust metrics for Limit Ad Tracking. Read a full explanation here.

Get the true metrics automatically calculated: you can use the formulas to calculate the metrics manually, but it seems time consuming.

Formulas Cheat Sheet to Calculate Apple Search Ads Metrics Adjusted for Discrepancies

Learn more about SplitMetrics Acquire
(formerly SearchAdsHQ) here.

Crack Limit Ad Tracking & get the true picture of your Apple Search Ads performance
Download the Formulas Cheat Sheet