Correct ROAS, CPA, Revenue, Сonversions, etc., for Limit Ad Tracking (LAT) & other discrepancies. Get the true picture of your Apple Search Ads performance
Up to 70% of Apple Search Ads performance can be affected by reporting discrepancies. Unlock them with this Cheat Sheet:
All formulas for true Apple Search Ads metrics in one place:
Calculation examples & tips: get hacks on how to adjust metrics for Limit Ad Tracking. Read a full explanation here.
Get the true metrics automatically calculated: you can use the formulas to calculate the metrics manually, but it seems time consuming.
Learn more about SplitMetrics Acquire
(formerly SearchAdsHQ) here.