Cookie Policy


Effective: May 25, 2018

Please remember that your use of the Services is at all times subject to the Terms of Use and Privacy Policy, which incorporates this Cookie Policy. Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Terms of Use and Privacy Policy.

A. Cookie Policy

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage. Cookies are small files – usually consisting of letters and numbers – placed on your computer, tablet, phone, or similar device, when you use that device to visit a Site. We will refer to cookies and similar technologies simply as “Cookies” for the remainder of this Cookie Policy. We use cookies to enable our servers to recognize your web browser or device and tell us how and when you visit and otherwise use the Services, pages, and features through the internet, to analyze trends, and to learn about our user base. We may use this data to customize content for you that we think you might like, based on your usage patterns, and generally to improve the Services.

We may combine non-personally identifiable information collected through cookies with other Personal Information that we have about you, for example, to tell us who you are or whether you have an account. We may also supplement the information we collect from you with information received from third parties in order to enhance our Services, or to offer you information that we believe may be of interest to you. Where we use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information, the SplitMetrics Privacy Policy will apply in addition to this Cookie Policy.

You can control and/or delete cookies as you wish – for details, see Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. But, this may prevent you from taking advantage of some of our features.

Further information on cookies can be found at,, or

Please reference the chart and general description below to learn more about the kinds of cookies we use and for what purpose.

B. What types of cookies do we use and for which purposes?

We use the following types of cookies:

Cookie Name Purpose Expiration Time Type
spm_site_initials Link to initial web page of new website visitor. 2 months Functionality Cookies
spm_ss_uid SplitMetrics internal unified user ID. It helps to track the user across the products. Session Analytical Cookies
spm_ss_aid SplitMetrics internal unified anonymous user ID. It helps to track the anonymous user across the products. Session Analytical Cookies
Chosen alternative ID for experiment. It helps to show the same one alternative between user visits. 30 days Functionality Cookies
spm_client_id Client ID on landing page. It helps to connect user actions in different browser tabs. 30 days Analytical Cookies
spmjssdk_disabled Disables events tracking from user, after pushing GET button. 1 week Functionality Cookies
csrftoken Token for CSRF protection. 1 year Essential Cookies
sessionid Session ID of currently logged user. 1 year Essential Cookies

C. Third Party Analytics Cookies

We use third party analytics services in order to better understand user engagement with the Services. When a user browses or uses the Services, these third party analytics services may collect the user’s IP address, browser type, and approximate location (based on the IP address). They may also use web logs or web beacons and may set and access Cookies on your computer or other device. In order to refine our understanding of user engagement, we provide these services with a user’s name and email address (which we collected as part of the user’s account registration process).

D. Cookie Settings

You can decide whether or not to accept Cookies. One way you can do this is through your internet browser’s settings. To find our more information about Cookies, including information about how to manage and delete Cookies, please visit or

To explore what Cookie setting are available to you, look in the “preferences” or “options” section of your browser’s menu.

If you have any questions about our use of Cookies or regarding this Cookie Policy, please contact us at [email protected]