How NordVPN Enhanced User Acquisition with SplitMetrics Acquire 

NordVPN is a key player in the virtual private network industry, dedicated to providing top-tier online privacy solutions through its mobile app. 

User acquisition and efficient ad spending are critical to the company’s success. For NordVPN, Apple Search Ads has been a primary channel for acquiring high-intent users worldwide. Revenue and ROAS are key indicators used to ensure the company is heading in the right direction. 

Challenge 

Before using SplitMetrics Acquire, NordVPN sought additional automation and optimization tools to scale more effectively:

• Even with a well-structured account, NordVPN’s team was looking to speed keyword management up and across multiple storefronts.
• Experimenting with ad variations based on custom product pages required ongoing refinements and extensive attention. The team was looking for a way to accelerate this process.
• Scaling efforts across multiple markets also required time, and NordVPN needed a more efficient way to optimize campaigns.

Solution

NordVPN chose SplitMetrics Acquire for its powerful automation and optimization features while fitting seamlessly into their Apple Search Ads strategy. The decision was driven by the following key factors:

• During the free trial, NordVPN tested various features, including tools for workflow automation, bid optimization and campaign management. The team found them useful for NordVPN’s existing processes.
• Automation Rules were a game changer for NordVPN as they automated bid adjustments, ensuring campaigns ran efficiently with optimal performance across multiple markets.
• The platform has made keyword mining and competitor analysis much easier with features like Keyword Discovery and Keyword Gap.

Overall, SplitMetrics Acquire offered the right balance between functionality, ease of use, and cost-effectiveness.

Beyond the platform, SplitMetrics’ customer success and professional services teams provided outstanding assistance to NordVPN:

• NordVPN appreciated the quick response time and proactive approach by SplitMetrics’ customer success and support teams. 
• SplitMetrics’ professional services team regularly provides NordVPN with fresh ideas for custom product pages hypotheses, new keyword suggestions, and other ASO and Apple Search Ads reports.

Results

After adopting SplitMetrics Acquire, NordVPN observed significant improvements in its Apple Search Ads campaign management:

• The ability to set Automation Rules enabled the team to adjust keywords automatically and helped NordVPN’s campaigns achieve performance targets with minimal oversight.
• Tasks such as keyword mining and competitor analysis were streamlined with SplitMetrics Acquire.
• Timely assistance by SplitMetrics’ customer success team ensured smooth usage of the SplitMetrics Acquire platform.
• SplitMetrics’ professional services team helped NordVPN boost organic rankings and engagement metrics by providing the team with fresh custom product pages hypotheses, keyword ideas, ASO and Apple Search Ads insights that bring in real results.
• With automation in place, the team could focus on strategic tasks and creative testing, enabling them to scale efficiently while maximizing ROI.

SplitMetrics Acquire, coupled with excellent customer support, has become an invaluable tool in NordVPN’s user acquisition strategy.