3. Apple Search Ads Benchmarks for Finance Apps by SplitMetrics
Apple Search Ads is a powerful channel for driving high-intent user acquisition, particularly in the finance sector, where competition is fierce and efficiency is key. To help advertisers make informed decisions, we’ve analyzed performance data from SplitMetrics Acquire, providing key insights into how finance apps leveraged Apple Search Ads in 2024.
Largest Markets for Apple Search Ads in Finance
The following regions represent the largest markets where advertisers tend to allocate the majority of their budgets:
United States (US) – The dominant market with high ad spend and strong competition.
United Kingdom (GB) – A mature market with consistently high conversion rates.
Australia (AU) – A growing market with competitive CPA and CPT rates.
Canada (CA) – Offers strong performance metrics, often comparable to the US.
France (FR) – A key European market with solid engagement and conversion trends.
What This Report Covers
This report is designed for user acquisition managers and growth teams looking to benchmark their performance and optimize their Apple Search Ads strategy. We’ve broken down costs, conversion rates, and market trends to help you understand where your finance app stands.
Here’s what you’ll find in this part of the report:
Average tap-through rate (TTR) by country and region.
Average conversion rate (CR) by country and region.
Average cost per tap (CPT) by country and region.
Average cost per acquisition (CPA) by country and region.
Top countries with the most significant metric changes compared to last year.
Cost trends: patterns in CPT and CPA, covering popular markets.
The data covers January through November 2024 and includes a rich dataset:
1.5B impressions
16.5M taps
7.5M downloads
98M spend
Data Sampling:
Placement Data: Our report focuses on providing both search results campaigns data & cumulative data across all placements..
Developer Exclusions: We respect the data preferences of our clients, so any developer who opted out of data sharing was not included.
Key Formulas for Metrics:
CR = downloads / taps
TTR = taps / impressions
CPM = spend / (impressions / 1000)
CPT = spend / taps
CPA = spend / downloads
We hope this report helps you better understand the current trends and make more informed decisions for your Apple Search Ads campaigns.
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