The finance app market is heavily influenced by economic trends, political events, and market volatility. In 2024, global stock markets and cryptocurrencies surged to new highs, driving increased user engagement in investing, trading, and money management apps. However, policy shifts and major announcements, such as Donald Trump launching his crypto token, are shaking the market, and app marketers should always have a Plan B in mind and set realistics growth goals when working with finance apps in 2025.
These positive changes set the stage for continuous growth. Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 9.10%, resulting in a projected market volume of $2.89 billion by 2029.
Advertising remains the main revenue stream for finance apps:
And the biggest revenue share goes to the App Store.
According to the forecast, the demand for finance apps isn’t going away, ensuring a steady growth in downloads. By 2029, the number of downloads is projected to reach 11.59bn downloads.
As more finance apps enter the market, competition for visibility in app stores will grow stronger. App marketers must highlight what makes their apps unique and use insights from analytics and benchmarks to target the right audience and refine campaigns.
In this context, becoming data-driven is more important than ever.
To help you understand the changes in user behavior and the finance apps market, SplitMetrics collected Apple Search Ads and ASO benchmarks:
Our report draws on internal data and industry insights to help mobile developers and marketers better understand current trends in their niche.
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