Gaming

Make Your Ad Spend Scale Your Game. Profitably

Purpose-built tools for studios to master Apple Ads, lower CPI, and hit ROAS goals.

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The tools that make your game profitable

SplitMetrics solves biggest gaming challenges with AI-powered Apple Ads, ASO and market intelligence

We talk to hundreds of gaming studios. We hear them and know how to help them

Before
“Non-brand campaigns can be challenging to manage effectively”
With SplitMetrics
Automate your keyword intelligence
Automated keyword discovery, competitor gap analysis, and trending keyword alerts make generic campaigns profitable.
Before
“High CPIs make UA unsustainable”
With SplitMetrics
Always have access to critical metrics
Unified dashboards track CPI, CPA, CPT, cohorted ROAS (D3, D7, D14) so you know where to shift spend.
Before
“Data never lines up”
With SplitMetrics
Combine and visualize multiple data sources
One source of truth — integrate cross-system data in real time.
Before
“Massive competition all the time”
With SplitMetrics
Use market intelligence to find opportunities
Market intelligence that instantly finds new opportunities your competitors don’t see.
Players defend castle against enemies. Rush Royale boosts reach
“From the start, Apple Ads has been a valuable iOS acquisition channel that exceeded our expectations. Now, the unique combination of campaigns across ads on the Today tab, the Search tab, product pages, and search results delivers scale, strong return on investment, and players with high lifetime value.”
Alena Bratukhina
Alena Bratukhina
Senior User Acquisition Manager at MY.GAMES
View case study

Find your hidden game opportunities and always understand what works

SplitMetrics Acquire

Scale and automate Apple Ads campaigns

Manage your Apple Ads in a profitable way, always optimizing towards your target gaming metrics.
  • Automate user acquisition with AI
  • Get full funnel view with unified data
  • Grow you app in any market and event
Explore Acquire
App Radar

Improve your game organic visibility with app store optimization (ASO)

Always stay one step ahead of competition with critical app store insights and opportunities.
  • Understand key factors that drive your game visibility
  • Automate your ASO efforts
  • Perform full competitor analysis and find winning tactics
Explore App Radar
Agentic AI

Find relevant Apple Ads and ASO market opportunities at any time

Request market intelligence reports to outpace your gaming competitors on the App Store.
  • Get instant insights on your gaming category
  • Find winning strategies that top games use
  • Receive actionable recommendations to acquire more users
Explore Iris
SplitMetrics Optimize

Run A/B tests in app stores to maximize conversions

Validate key gaming concepts to find winning app store elements.
  • Test product hypothesis to eliminate risks
  • Optimize user acquisition with early insights
  • Run web-to-app campaigns to reach new audience
Explore Optimize

Why Game Publishers Choose SplitMetrics

  • Built for gaming
    Strategy, RPG, puzzle, hyper-casual, and real money gaming.
  • Enterprise-grade
    SOC 2 compliant, scales to 100M+ daily users.
  • Trusted globally
    From AAA studios to indie teams.
  • People-first
    Dedicated onboarding, training, and ongoing support.
Grow your game with us
Top app & game publishers trust SplitMetrics
G2 ★★★★★
Book a personalized strategy session with a gaming expert to map your UA goals
Talk with a gaming market expert

Ask us anything about mobile games