From the start, Apple Search Ads has been a valuable iOS acquisition channel that exceeded our expectations. Now, the unique combination of campaigns across the Today tab, the Search tab, product pages, and search results delivers scale, strong return on investment, and players with high lifetime value.
We have everything we need – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatization, which really helps and saves a lot of time.