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Apple Search Ads
Benchmarks H1 2022

The report covers average Apple Search Ads CPT, CPA, TTR and CR – overall, by categories and by countries.
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Apple Search Ads Benchmarks H1 2022
3.8M
Keywords
1.6M
Impressions
101M
Taps
65M
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Max Kamenkov, CEO at SplitMetrics

Apple Search Ads is one of the most effective and promising mobile ad channels today. Many mobile developers realize it but don’t know how to make the most of it, and we handle this challenge with SplitMetrics Acquire and in-house expertise.

We bring in more AI tech and market insights into mobile UA and analytics, including through our benchmarks reports. This enables mobile market's biggest players to meet their business needs and get outstanding results with Apple Search Ads at scale.

Max Kamenkov
CEO at SplitMetrics

What’s Inside?

We’ve analyzed 15 App Store categories and 61 Apple Search Ads markets to deliver average Apple Search Ads cost and conversion metrics:

  • TTR, CR, CPT and CPA for the most popular app categories
  • Statistics across Apple Search Ads countries & regions (CPT, CPA, TTR, CR)
  • Cost trends: CPT and CPA overall trends, trends for top app categories and most popular Apple Search Ads markers
  • Quarter-over-quarter changes in TTR, CR, CPT and CPA
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Babbel scaled Apple Search Ads with SplitMetrics
“I’ve found SplitMetrics Acquire to be the most user-friendly and reliable tool to manage Apple Search Ads campaigns, save time and enhance the whole process via elaborate automation rules. The SplitMetrics Acquire team listen attentively to feedback and continuously improve the product to stay on the cutting edge.”
Sylvain Gauchet
Sylvain Gauchet
Senior Manager, Growth & Mobile Marketing at Babbel
Spark Networks reduces CPA & increases ROAS with SplitMetrics
“Automated rules saved us a great amount of time for the optimization of our Apple Search Ads campaigns. Thanks to the rules, we were able to decrease the CPAs, have an uplift of ROAS and increase the volume. SplitMetrics Acquire made our lives easier when it comes to pushing for more volume and optimizing the ROAS and CPAs.”
Ceyhun Kilinc
Ceyhun Kilinc
Performance Marketing Manager at Spark Networks
Aged Studio increases install rate by 27% with SplitMetrics
“The main secret to increasing efficiency and scaling with Apple Search Ads is to build the correct campaign structure, expand keywords and use automatic rules. SplitMetrics Acquire helps with all of this. Also, their patient training for users and smooth communication ensures that we take the most of both SplitMetrics Acquire and Apple Search Ads.”
Sinz Yang
UA manager at Aged Studio
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