The report covers the average CPT, CPA, TTR and CR for product page ads – overall, by categories and by markets.
Product page ads represent one of the most purposeful Apple Search Ads slots. Although they might have a narrower reach, they possess the potential to yield a significantly higher CR compared to alternative placements. This is due to the fact that users acquired via this ad placement are involved in researching and actively looking for new apps.”
User Acquisition Manager at SplitMetrics Agency
Get the report to learn the average cost & performance metrics for product page campaigns since the placement introduction through H1 2023.
Get average CPT, CPA, TTR & CR for Apple Search Ads search results campaigns.
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