7 months ago, FM_M
Cheaper, but not better
I came to write a review and found one I’d written 4 years ago with the same complaints: be better. And they’re not. The theaters used to be phenomenal, now they’re ok, but the customer service is really lacking and it’s reflected in the app. No ApplePay, in 2023?! No Wallet support, so I have to dig out their app (spoiler, ICON: you’re not on my Home Screen, you’re nice but not that big a part of my life!) when I’m in line to get in instead of just letting Wallet usr my phone and watch to handle it like they do with everything else in 2023. And what’s with that weird backwards-swipe hijack to get to your navigation menu that’s rarely needed, but going back to look at a different showtime and seat availability is something I’m doing constantly in your app. But you thought it would be, what, clever to hijack the normal swipe-back gesture with your own janky menu thing? Seriously: the people making decisions about this app are not people who ever use it. —— 4 YEARS EARLIER: Buying movie tickets through the Icon Extras app is less expensive than through Fandango, and that’s important. But the Icon app doesn’t tell me what auditorium number I’m looking at (which is important when I want to be in a big auditorium vs a little one), and the app doesn’t support Apple Pay. Fandango does both of those; I wish Icon would catch up. But that’s just playing catch up. If they want to actually get out in front and be BETTER, here are some ideas: make it easier to compare available seats of the same movie in multiple auditoriums at multiple show times; I plan my movie experience around good seats, and it’s a big PITA to have to select showtime, select number of seats, select seats... back, back, back... repeat, back, repeat, etc. If I could tell the app I want this many seats and this movie, and *then* be able to look at the various showtimes and available seats? Just swipe directly between auditoriums and showtimes within a given film? That would be THE killer feature that would mean no more Fandango for me. But for now they don’t take Apple Pay and can’t even show me what auditorium a movie is playing in, so maybe walk before you run.
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