ASO Benchmarks & Mobile Trends Report 2024

Get the latest ASO benchmarks, expert insights, and actionable tips for consumer app categories: Finance, Shopping and Utilities.

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3500+ A/B tests

via SplitMetrics Optimize

3 app categories

Finance, Shopping, Utilities

2024

Data from the App Store & Google Play

Zhanna Radovnya, Customer Success Manager at SplitMetrics

Shopping, finance, and utility apps are changing how we manage our daily lives. Our latest ASO Benchmarks Report explores the way users interact with your app's product page - as well as strategies that make these apps successful.”

Zhanna Radovnya
Senior Customer Success Manager at SplitMetrics

What’s Inside?

We analyzed over 3500 A/B tests to provide you with fresh ASO benchmarks, critical metrics for data-driven decisions, and trending visuals. Access the report now to get:

Conversion Rate, Engagement Rate, and other metrics for each category
Icon, screenshot & video preview trends
ASO insights from SplitMetrics Agency’s top mobile experts

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