SplitMetrics’ Apple Search Ads Benchmark Dashboard

Cost Per Tap (CPT)

Popular benchmark requests

Cost Per Tap (CPT): Definition, Calculating, Apple Search Ads Benchmarks

What Is CPT in Apple Search Ads?

Why is Cost Per Tap Metric Important?

How to Calculate CPT?

Factors Affecting CPT

How to optimize CPT

How to lower CPT?

How to Track Cost Per Tap

Unlock the new levels of app growth
with SplitMetrics' Ecosystem

SplitMetrics Acquire
Automate & optimize Apple Search Ads at scale with SplitMetrics Acquire platform. Unparalleled automation, smart bidding, market insights, bulk management, custom product pages, & full-funnel view.
SplitMetrics Optimize
Validate ideas and hypothesis, run your app A/B testing via SplitMetrics Optimize - an advanced mobile optimization platform for data-driven decision making.
SplitMetrics Agency
Ensure growth at every stage of your app or game lifecycle with SplitMetrics Agency - a full-cycle mobile marketing agency driving unparalleled results for top apps and brands.
babbel
skyscanner
wooga
italki
sybo
glovo
flo
bpmobile
rakutenviber
wargaming
freenow
exness