How JustMoby Streamlined Apple Search Ads Сampaigns Across 46 Apps with SplitMetrics Acquire

JustMoby is a mobile publisher known for creating popular mobile games, children’s apps, and utility apps, with over 300 million downloads worldwide. 

Apple Search Ads is one of their top user acquisition channels, as it provides high-quality traffic. JustMoby runs Apple Search Ads campaigns for 46 apps in their portfolio. 

Challenge

Managing campaigns for 46 apps was no easy feat, and JustMoby’s team sought ways to work more efficiently in these areas:

• Monitoring and managing search queries across campaigns.
• Identifying and removing low-performing or irrelevant keywords.
• Scaling traffic from successful discovery campaigns.

To address this, the team aimed to automate routine tasks, improve keyword tracking, and make faster, data-driven adjustments to boost brand awareness.

Solution

JustMoby chose SplitMetrics Acquire because they already trusted the company through their awareness of SplitMetrics Optimize. 

With SplitMetrics Acquire, the client implemented Automated Rules to streamline campaign management. These rules quickly identified and removed high-cost, ineffective keywords.

Automation also saved a lot of time by making it easier to manage hundreds of campaigns for 46 apps. The timely support from the SplitMetrics customer success team ensured smooth implementation and ongoing campaign improvements.

Results

The implementation of SplitMetrics Acquire led to clear benefits:

• The team was able to identify and remove Ineffective keywords quickly, enabling the budget to be concentrated on high-performing areas.
• Automated Rules made it easier to ensure campaigns stayed within KPIs and aligned with performance goals.
• The team successfully increased brand awareness while maintaining the quality of users acquired.
• Automation reduced the time required for repetitive tasks across a large portfolio of apps and allowed JustMoby to focus on campaign strategy and experimentation.

SplitMetrics Acquire helped JustMoby manage campaigns more efficiently, use their budget wisely, and grow their success across a wide range of apps.