Apple Search Ads 101: Ad Channel Overview, Benchmarks, Best Practices, and More

Like every ad channel, Apple Search Ads (ASA) has a few undercurrents that don’t catch an eye at first sight. To tame this highly performant UA channel means to master the subtle art of monitoring quite a few vital KPIs and optimizing your current and future Apple Search Ads campaigns accordingly.

On this page, we collected all necessary insights to bring you one or even a hundred steps closer to running Apple Search Ads. Let’s see how to optimize Apple Search Ads like a pro:

Apple Search Ads Comprehensive Overview

Before launching a successful campaign, one should have a clear understanding of what Apple Search Ads is and how this ad channel functions. The material linked above will help you to do it by answering all basic questions – from Advanced and Basic campaigns comparison and applied pricing model to data discrepancy issues and Apple Search Ads pros and cons overview. Learn more

5 Apple Search Ads Myths Debunked

Being presented in the last quarter of 2016, Apple Search Ads remains a relatively young user acquisition channel. However, once the first campaigns were launched, the mobile industry started to fill with multiple myths regarding running ads in the App Store directly. We decided to debunk the most popular Apple Search Ads misapprehensions. Learn more

Formulas to Calculate Apple Search Ads Metrics Adjusted for Discrepancies

Efficient ad campaign management is impossible without seeing a genuine picture of your Apple Search Ads performance. Correct calculations of such important and illustrative metrics as ROAS, CPA, Revenue, Сonversions, etc are a must. In this Cheat Sheet, our team collected formulas that take Limit Ad Tracking (LAT) and other discrepancies into consideration. Learn more

How to Reduce CPA and CPI for Your Mobile App

Cost per install and cost per acquisition are the indicators that can make or break the cost-effectiveness of your marketing efforts and overall business strategy. Reducing, or at least optimizing them, is one of the main goals of every app publisher. Hopefully, our guide will help you get more control over CPA and CPI. It covers such aspects as optimization of conversion rates and CPT bids, ASO implementation, and making the most of Apple Search Ads. Learn more

The Latest Apple Search Ads Benchmarks

Benchmarks are the best reference point for launching Apple Search Ads for your new app. That’s why the SplitMetrics team continuously analyzes data and keeps our benchmark reports up to date. Business growth is impossible without insights and we’re happy to provide them. Explore how your competitors acquire users, know trends and best practices to improve your growth strategy. Learn more

Search Tab Ads Benchmarks

At first sight, benchmarks for Search tab ads might seem a more niche knowledge. However, as evidenced in practice, a comparison of industry benchmarks with their own Search tab ads average TTR, CR, CPM, CPT, and CPA helps app publishers come up with new growth opportunities and brand enhancement tactics. Learn more

Custom Product Pages Playbook

Relevance is one of the key things that affect your Apple Search Ads performance. Thus, it’s impossible to scale without having it in order. Our playbook will help you learn how to reach considerable ROAS growth with help of advanced variations management for custom product pages by SplitMetrics Acquire. Learn more

Apple Search Ads Insights

Learn more about this SplitMetrics Acquire feature called ‘Insights’. Now all necessary ASO and Apple Search Ads Insights are showcased on our all-in-one dashboard making keywords analysis and management more convenient and time-saving. Learn more

Apple Search Ads Success Stories

Find out how leading top app and game developers managed to improve their Apple Search Ads performance by optimizing campaigns with help of SplitMetrics Acquire. The holistic approach we promote presupposes workflow automation and smart cost optimization. Learn more

Apple Search Ads and ASO Interrelation: How to Trigger App Growth

Apple Search Ads and ASO tend to function as interconnected vessels – optimizing one properly ensures streamlining of the other. This webinar with SplitMetrics and App Radar experts gets deeper into this interrelation and sheds light on how it may boost your app growth. Learn more

Mobile Gaming Design Trends and Tips

Now, when you fully understand the impact of app store optimization on your Apple Search Ads performance, it’s time to equip yourself with the latest mobile gaming design trends and tips. The visual optimization trends will surely provide inspiration for a makeover of your own product page. Learn more

How to Boost Mobile Growth in 2022

This extensive talk within App Growth Panels will give you a practical guide to this adjusting your mobile marketing strategy to the emerging trends. Thus, you’ll be able to stay relevant and streamline your user acquisition efforts and general app growth. Learn more