An Apple Search Ads package that provides advertisers with an extended variety of tools for Apple Search Ads account management. This includes an unlimited number of apps to promote and budget, keyword and ad group optimization, and a different pricing model based on cost-per-thousand impressions (CPT) along with advanced reporting and unlimited access to Apple API. Altogether the features give advertisers more flexibility and provide smoother campaign management. For more accurate optimization, insightful reporting, and cost-effective scaling, the advertisers can use third-party optimization solutions for advanced Apple Search Ads management like SplitMerics Acquire, which is an Apple Search Ads partner.