Apple Search Ads Basic

An Apple Search Ads package that offers a simple and automated advertising ecosystem on the App Store platform. It requires little setup, but the automation comes at a cost of not being able to tune any elements of the promotional campaign, making relying on the systems provided by Apple the only option, hence the name “basic” for the package. Unlike the advanced plan which provides performance statistics to the publisher based on a cost-per-thousand-impressions model (CPT), the basic plan has cost-per-install pricing (CPI).