Branch is a mobile measurement and deep linking platform. With deep linking, when users click on your ad and install your app, they are taken directly to the content they were promised in the ad, rather than just being dropped on the app’s homepage. This creates a seamless user experience, increases engagement, and ultimately, drives conversions.
On the measurement side, Branch provides accurate attribution data so you can understand which of your marketing channels and campaigns are driving app installs and in-app conversions. It allows you to track the entire user journey and gives you insights into your user’s behavior, so you can optimize your marketing strategy accordingly.
Integrating Apple Search Ads with Branch:
- Set up your Apple Search Ads account: Before you can start leveraging Branch for Apple Search Ads measurement, you need to create and set up your Apple Search Ads account.
- Install the Branch SDK: To use Branch’s measurement and deep linking capabilities, you will need to integrate the Branch SDK into your app.
- Configure Apple Search Ads in Branch dashboard: In the Branch dashboard, navigate to the ‘Ads’ section and then ‘Partner Management’. Here, you can select Apple Search Ads and follow the instructions to configure it.
- Create a Branch link for your ad: When creating your ad in Apple Search Ads, you will need to use a Branch link as your ad’s destination URL. This is what enables the deep linking functionality and allows Branch to track the performance of your ad.
- Launch your ad: Once everything is set up, you can launch your ad in Apple Search Ads. Users who click on your ad and install your app will be deep linked to the right content, and Branch will track the performance of your ad.
Analyzing and Optimizing Your Campaigns
With your Apple Search Ads running and Branch tracking in place, you can start analyzing the performance of your campaigns. The Branch dashboard provides comprehensive data about your ads, including impressions, clicks, installs, and in-app events.
By understanding which ads and keywords are driving the most conversions, you can optimize your campaigns, focus on what’s working, and improve what’s not. You can also leverage Branch’s audience segmentation features to target specific user groups with personalized ads, further enhancing your campaign performance.