What is App Store Search?

App Store Search is an organic traffic generated from users who discover an app by entering a query or keyword in the search tab of the App Store. The order in which the apps are displayed is determined by the app store algorithm, which takes into account a variety of factors such as app ratings, app descriptions, and user reviews. In addition to organic results – the most relevant apps identified by the app store algorithm – the search results will also show one paid ad delivered via Apple Search Ads.

Why App Store Search Matters?

App store search is a critical component of app discovery. According to research, 70% of App Store visitors use search to discover apps, while almost 65% of downloads happen directly after a search. This means that if your app is not optimized for app store search, it may not be discovered by potential users, resulting in lost downloads and revenue.

How to Optimize Your App for App Store Search?

1. Keyword Research: Conduct keyword research to identify the most relevant and popular keywords related to your app. Use tools such as Google Keyword Planner, Keyword Tool, or App Annie to find the best keywords.
2. App Title and Description: Use the most relevant and high-traffic keywords in your app title and description. This will help your app rank higher in search results.
3. App Icon: Your app icon is the first thing users see when searching for apps. Make sure it is eye-catching and visually appealing, and represents your app’s brand and function.
4. App Reviews and Ratings: Encourage your users to leave positive reviews and ratings for your app. The more positive reviews and ratings your app receives, the higher it will rank in search results.
5. App Localization: Localize your app’s title and description to improve its search ranking in different regions and languages.
6. App Updates: Regularly update your app with new features and bug fixes. This shows the app store algorithm that your app is active and engaged, and can improve its search ranking.