Finance

When Markets Spike, Turn Surges into Deposits

UA for finance apps can be expensive and unpredictable. SplitMetrics connects Apple Ads, ASO, and live market intelligence so trading, crypto, and banking teams capture sudden demand and convert installs into funded accounts.

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The hard-won lessons behind profitable finance user acquisition. Here is how we turn cost & volatility into above average ROI

Before

“Competition is fierce and scaling user acquisition is tough”

With SplitMetrics

Leverage automation and AI smart bidding strategies

Use AI bidding and automation strategies to handle market volatility and spikes, find new keywords and achieve better results quicker.

Before

“Market volatility is unpredictable and we can’t follow”

With SplitMetrics

Use AI and market intelligence

AI bid strategies handle sudden spikes and market intelligence shows real insights that help with understanding what to do in volatility periods.

Before

“Custom product pages require careful setup and adherence to platform guidelines”

With SplitMetrics

Automate the deployment and scheduling of custom product pages

Leverage custom product pages scheduler/rotator to manage creative changes efficiently to ensure that compliance-approved content is displayed at the required times.

Before

“Managing multiple country accounts and coordinating activities is inefficient”

With SplitMetrics

Use platforms that support your operations

Manage multiple storefronts efficiently under one hub with customized reporting dashboards and data segmentation for individual teams.

FxPro cuts CPA for conversions by half with SplitMetrics Acquire

“Eventually, we use the Apple Ads console very rarely, because we have everything we need in SplitMetrics Acquire – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatisation, which really helps and saves a lot of time.”

Victoria Rodkina

Marketing PPC Team Lead at FxPro Group

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The SplitMetrics Finance Ecosystem: Market Intelligence, Apple Ads, ASO, A/B testing — Unified for Lower CPA & More Funded Accounts

SplitMetrics Acquire

Apple Ads built for Finance apps

Automation & volatility-ready bidding, custom product pages rotation, and disciplined non-brand scaling to hit deposit targets.

Switch storefronts and duplicate campaigns fast
Expand beyond brand with discovery rules
Run custom product pages at finance speed: schedule, rotate, and approve by market

Explore Acquire

App Radar

Be the organic leader in Finance category

Research, track, and grow rankings across high-intent finance keywords, while managing ratings/reviews and benchmarking competitors to lift organic installs.

Perform competitor analysis - keywords, rankings, featuring
Benchmark category leaders’ store creatives and find winners
Produce in-depth organic competitor reports

Explore App Radar

Agentic AI

Finance app intelligence, always available

The AI agent for Apple Ads & ASO — monitor competitors, track volatility, and get ROI-backed actions.

Map competitors, ad spend, and category movers
Evaluate bidding strategies and prioritize opportunities
Surface custom product pages insights and strategic improvements

Explore Iris

SplitMetrics Optimize

A/B testing for Finance apps

Safely test product-page creatives and metadata for trading, crypto, banking - pick winners and improve conversion rates in app stores.

Test different trust copies like KYC, security, features
Compare icons, screenshot order, videos
Localize experiments by country/storefront

Explore Optimize

Why Finance Apps Choose SplitMetrics

Partner Expertise & Support
Proven results for finance apps and full UA funnel support.
Built for Finance apps
Tools that turn volatility and unpredictability into wins.
Compliance & Data Security
SOC 2/ISO controls, SSO/SAML, RBAC - trusted by trading, crypto, fintech and banking teams.
Governance for Regulated Ops
Granular roles, approval workflows, team management and support for individual storefronts and operations.

Grow your finance app with us