How to Reduce CPA and CPI for Your Mobile App

Get this guide and learn how to reduce cost per install and cost per acquisition by improving TTR, optimizing the conversion rate and CPT bids, using ASO, Apple Search Ads and app store A/B testing.

This paper will help you decrease CPA and CPI for your app with insights on:

Improving your tap-through rate
Optimizing your conversion rate
Taking advantage of Apple Search Ads
Optimizing CPT bids
Running mobile A/B testing experiments
Optimizing for low-funnel events

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How to Reduce CPA and CPI for Your Mobile App