All-in-one A/B testing and Analytics Platform for App Store and Google Play

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A/B Test Your App Page Design

Test icons, screenshots, video preview, description, pricing, or anything else on your app page. Get data on what converts better. Optimized content brings more installs and lowers the cost of ad campaigns.

Analyze User Behavior in Real Time

Get powerful insights into visitor behavior on your app page. We’ll walk you through every click and scroll of your visitors so you can understand how to optimize your creatives. At what moment did you lose them? How many screenshots did they scroll through? Which one caught their eye and led the finger to tap “Install”?
Get real data when screenshot views, “read more’s”, or video previews triggered conversion. Segment users by behavior and analyze their interaction funnel. We’ll give you all the data you need to rock your app store optimization strategy.

Personalize App Pages for Different Demographics

Use advanced segmentation features to track the difference in conversion for female and male users, different age segments, and more. See what variations worked better for different users, and refine your page design to match their preferences.

Create Facebook Ads from SplitMetrics Dashboard

We’ve partnered with Facebook so that you can launch well-targeted experiments straight from your SplitMetrics dashboard. Now you can have all your app page analytics and campaign data in one place.

Competitive Intelligence Tools

Track your app’s conversion in search results when displayed next to your rivals. Replicate app store experience with Search & Category test and analyze your competitor’s conversion rate.

SplitMetrics Assistant

SplitMetrics Assistant will analyze the volume of visitors you’re sending to the app page and guide you throughout the experiment. It will help you optimize the time and scale of your experiment to make sure you get statistically significant results.

SplitMetrics Best Practices and Insights

Get tips on how to design your app store page for maximum conversion. We analyze the latest design trends and data from thousands of new experiments and feature the most converting and creative app designs in mobile industry.

App Store Screenshot DesignerBeta

Create custom images for your app store page and experiments. Easily change background color, graphics, and captions. Export new creatives in every resolution that App Store and Google Play require.

Preview App Store Page on Any DeviceBeta

No Photoshop or a single line code required! Build and preview app store pages. See your creatives in context. Play with graphics and variations and instantly check how they will look on the app store.

Collaborate and Get Feedback

Manage app store page creatives together with your team. Share test results and get feedback fast. Add clients and co-workers to your team dashboard or send them reports with a simple URL.

Test Your App Before Launch

Get early product feedback with fully customizable surveys and subscription popup forms. Validate your app idea quickly. Experiment to find the most attractive value proposition and the most converting design. Collect user data before the product goes live.

App Page Localization

Create experiments to test the impact of localization on your app page conversion.

Synergize with Other Marketing Tracking Tools

We support integration with Adjust, Applsflyer, Tune, and all the major marketing analytics tools and platforms so that no install is left untracked and unattended, and you have all the important data synced.

Export Data

Export data to .csv or .pdf for your internal dashboards or custom reports.
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