Apple Search Ads Handbook

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Apple Search Ads Handbook

What’s Inside?

Section 1: Apple Search Ads and why advertise with it?

Section 2: Apple Search Ads account structure​

Section 3: How to run discovery campaigns

Section 4: How to run re-engagement campaigns

Section 5: Handling keywords with no impressions

Section 6: 10 keyword filters that streamline optimization

Section 7: How to use rules to automate bids management (infographic)

Section 8: Budgets, targeting and bidding: the dos and don’ts

Appendix: The impact of Apple Search Ads optimization on revenue

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