Section 1: Apple Search Ads and why advertise with it?
Section 2: Apple Search Ads account structure
Section 3: How to run discovery campaigns
Section 4: How to run re-engagement campaigns
Section 5: Handling keywords with no impressions
Section 6: 10 keyword filters that streamline optimization
Section 7: How to use rules to automate bids management (infographic)
Section 8: Budgets, targeting and bidding: the dos and don’ts
Appendix: The impact of Apple Search Ads optimization on revenue
Learn how to use filters to identify areas for your Apple App Store ads performance improvement.
Get 9 lessons on account structure, optimization, KPIs, scaling campaigns.
Get new benchmarks on TTR, CR, CPT & CPA for app categories and markets.