4 weeks ago, thisfairlassie
Recent app changes were a large step backward
Previously, all of the discounts, coupons, etc. were in one place within the app. It was a simple matter to see what was on sale, what discounts one had access to, etc. Now, much of that information has been split off to another section of the app (My Lidl Deals). What used to be a quick, convenient list of one’s discounts for the week (as well as one’s own coupons for, say, making three $20 purchases, or hitting a $100 purchase milestone for the month) now requires going through two different lists and “clipping” discounts/coupons (which is a ridiculous and needless process within an app—no one wants to spend their time doing that). This new My Lidl Deals section also requires clicking through list after list to see each discount, some of which include redundant items (i.e., included on more than one list). One of Lidl’s strengths has been its app-based discounts. Changing that system to be more time-intensive, repetitive, and convoluted is not a plus for the consumer—particularly when, say, Aldi and others offer an easier, cleaner, and more intelligent experience. All change is not progress, Lidl. The recent changes make for a bizarre and nonsensical step backward—one that has me relying on both the Lidl app and their stores less than in the past.
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